Supercharging B2B CX with a First Party Data Strategy

Presented by

Matt Parisi, Director of Product Marketing at Tealium

About this talk

Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue! Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how to: - Apply 3 key mandates to your CX initiatives - Shift your data strategy from third-party to first-party - Leverage key martech to power more comprehensive marketing campaigns

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.