Aligning Processes, People & Tech to Power Engaging Experiences With a CDP

Presented by

Milin Shah, UPS

About this talk

Hear how UPS is aligning internal stakeholders, connecting processes, putting in foundational strategies while moving away from third-party cookies to power real-time data into their CDP to provide more personalized customer experiences.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.