How to Maximize Returns on Conversions Data with a First-Party Data Strategy

Presented by

Jenna Fair, Partner Development Sr. Director - Technology, Tealium

About this talk

As the industry moves more towards a privacy-centric world, Tealium continues to build on our leadership position in the market to guide our customers through the changes that are shaping the future of data. In this webinar, we’ll give you an inside look at why Tealium is Big Tech’s #1 partner with almost 400 successful implementations globally to date with some of martech’s main players like Meta, Google, Snap, TikTok, Twitter, LinkedIn, and more. Tune in to see how Tealium unique solutions help brands achieve: - A resilient data collection and measurement strategy that will adapt to market changes - Uplifts in conversions, Return-on-Ad-Spend and attribution - Stronger data independence and less reliance on third-party cookies with trusted first-party data

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.