Tealium + Meta: How Conversions API & EMQ Can Improve Your Digital Operations

Presented by

Ruxanda Wehr, Product Partnerships Manager at Meta, and Jenna Fair, Sr. Director Tech Partner Development, Tealium

About this talk

Tealium and Meta are partnering to discuss how advertisers can prepare for a cookie-less future in a privacy-compliant way. This webinar offers a refresher on how to use Tealium’s Conversions API integration with Meta and deep dives on how to improve that connection using your EMQ score. We will also discuss how to share data responsibly and review Meta’s terms for data sharing using Conversions API.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.