Tealium + Meta: Inside Tealium’s Unique Integration with Meta Conversions API

Presented by

Jenna Fair, Partner Development Sr. Director - Technology, Tealium

About this talk

The Tealium + Meta Better Together story isn’t new, but the ways brands are leveraging our partnerships are. With 175 successful customer deployments, Tealium’s integration with Meta’s Conversions API (CAPI) and Event Match Quality (EMQ) is the key to achieving unified client and server-side data. Get an exclusive look at how brands like TUI use Tealium's turnkey partnership with Meta to: - Increase conversion rates across multiple channels - Significantly improve return on ad spend - Reduce acquisition costs

Related topics:

More from this channel

Upcoming talks (4)
On-demand talks (278)
Subscribers (65291)
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.