The Future of Higher Education through Data-Driven Innovation and Acquisition

Presented by

Tealium | Monash University | Verticurl | Griffith University | University of Melbourne

About this talk

The higher education sector has experienced a transformational change in recent years. With increased student mobility and decreased domestic demand, educational institutions have sought to differentiate digitally to attract and retain students. These fundamental shifts have indelibly impacted student acquisition strategies, with an increasing reliance on personalisation and journey orchestration to address the individual learning needs of prospective students. To remain competitive, leading higher education institutions have implemented robust first-party data strategies, powered by a customer data platform (CDP), to deliver the innovative marketing that accelerates enrolments. Looking beyond student enrolments, a first-party data-driven educational experience can create personalised, adaptive and accessible learning pathways that earn students’ trust and loyalty. In this virtual panel discussion, hear from leading universities on how data-driven transformation delivers value creation, whilst realising the vision for the future of education. Hosted by Kieran Smith (Manager, Solutions Consulting ANZ, Tealium), gain insights from industry leaders, Amin Foda, (Director, Marketing Infrastructure, Monash University), Alex Gibson (Country Manager, Verticurl), Leanne Towerzey (Head of Digital Marketing Performance, Griffith University) & Christopher Mason (Senior Performance and Optimisation Specialist, University of Melbourne) on how they evolved the education sector through transformational change.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.