Creating a Personalized Buyer’s Journey Machine that Drives Retention

Presented by

Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium

About this talk

The customer journey is a unique and personal experience for everybody. Brands understand the different milestones and funnel states that drive their technology investments to engage their visitors, but automating these Journey signals cohesively across a wide and varied technology stack can be difficult if left to different budgets and multiple decision makers. Now, the technology exists to govern the Journey from beginning to end using modern, compliant Customer Data automation that will surface new Use Cases that drive revenue and reduce operational risk. In this webinar, attendees will: - Learn how to automate the Journey with Retention techniques - Dive into different behavior-based marketing activities like Retargeting and Personalization - Discuss the importance and place of metrics like Recency, Frequency, and Monetization

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.