Name: Powering Privacy-Centric Data Strategies in a GDPR World
Start: 2022-09-22T17:00:00Z
End: 2022-09-22T17:00:23.000Z
Location: BrightTALK
Rating: 0

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

In today’s privacy-first world, protecting sensitive customer data is non-negotiable. Join us for a webinar to learn how Tealium Functions empowers developers and data teams to detect and hash personally identifiable information (PII), like email addresses, in real time.

We’ll walk through how to build a Data Transformation Function using Tealium’s serverless environment, show real-world examples of email detection and SHA-256 hashing, and highlight best practices to ensure data privacy and compliance from the start.

Whether you're a developer, data engineer, or privacy-minded marketer, this session will help you implement privacy-preserving logic directly into your event stream — without adding infrastructure complexity.

Real-Time Serverless Data Transformations: PII Detection and Hashing

Join Accenture, Credera, and Tealium for a dynamic discussion on how businesses are laying the groundwork for AI success. The conversation will focus on building a strong data foundation, achieving data readiness, enabling real-time orchestration, and looking ahead to the future of agentic AI and beyond. 

Speakers: 
- Anthony Levesanos, Head of Data & AI, Accenture Song 
- Phil Lockhart, Chief Digital Officer, Credera
- Matthew Gray, SVP, Global Partnerships & Alliances, Tealium

Building a Scalable AI-Ready Data Strategy with Accenture, Credera, and Tealium

Join B.J. Allmon, Senior AI Product Manager at Tealium, for a hands-on introduction to the Model Context Protocol (MCP) — a new open standard designed to integrate rich, real-time customer context into AI agents and applications. Discover how MCP, paired with Tealium, can supercharge your AI solutions with live customer data.

What we’ll cover:

- Core concepts of the Model Context Protocol (MCP)
- How Tealium integrates with MCP (open-source implementation on GitHub)
- Key MCP use cases powered by Tealium
- Live demo: Real-time customer personalization using MCP
- Interactive Q&A with our AI product team

Who Should Attend?

This session is ideal for technical leaders, developers, data scientists, and solution architects looking to enhance their AI applications with real-time, personalized data. Learn how MCP and Tealium work together to unlock smarter, more contextual AI.

Building AI Agents with MCP and Tealium

Join us for an insightful discussion on how businesses can enhance their 1st party data strategies in a privacy-first world. With privacy regulations evolving and data collection practices becoming more stringent, it’s crucial to adapt. Our expert panel will dive into the power of first-party data, the importance of a solid data strategy, and how to leverage Conversions API (CAPI) to future-proof your marketing efforts.

Both Tealium and LinkedIn are collecting your personal data when you submit such information as part of the registration process above. For more information on each party's privacy practices, please see: LinkedIn’s Privacy Policy https://www.linkedin.com/legal/privacy-policy & Tealium's Privacy Statement https://tealium.com/privacy/.

Amplify Your 1st Party Data Strategy with Conversions API

Join us for an exclusive webinar exploring the evolution of modern data architecture. We'll examine the shifting boundaries between CDPs and Cloud Platforms, and reveal how AI is fundamentally transforming data strategies across industries.

The Role of the Modern Data Architecture for the Connected Experience

Join this exclusive webinar as Tealium’s product leaders unveil our strategic vision and share key updates to Tealium's Product Roadmap. Gain insights into our latest innovations, explore upcoming releases, and discover strategies to tackle the biggest challenges in today’s market.

What You'll Learn:

- An in-depth overview of Tealium's Product Roadmap
- The latest innovations and what’s on the horizon
- Strategies to stay ahead in a rapidly evolving landscape
- Engage directly with our product experts during a live Q&A

Don’t miss this opportunity to connect with Tealium’s visionaries and stay ahead of the curve!

Product Roadmap Webinar

Join us for a dynamic discussion about how Rohrman Auto Group is experiencing immense success with real-time data by partnering with Tealium and Snowflake. They'll uncover how you can better 'own your data,' with real-world use cases.

Our experts: 

Ryan Rohrman, CEO of Rohrman Auto Group
Jeremy Nowling, Sales & Digital Retailing Director, Rohrman Auto Group
Patrick Crosby, Senior Technology Alliances, Snowflake
Mike Anderson, CTO and Co-Founder, Tealium

Owning Your Data with Rohrman Auto Group, Snowflake, and Tealium

Stay ahead of the game with critical updates from the Office of the Australian Information Commissioner (OAIC) on tracking pixels and privacy compliance. With fines up to $330,000 and heightened enforcement, businesses must adapt to stricter rules around consent, transparency, and data minimisation. This webinar unpacks the new guidance, reveals common compliance pitfalls, and offers actionable strategies to protect your organisation. Discover how a Customer Data Platform (CDP) can help you navigate these changes, empowering better consent management, enhancing your first-party data strategy, and strengthening data governance. Don’t let privacy missteps compromise your operations—join us to confidently tackle this evolving regulatory landscape.

OAIC's New Pixel Guidance: What Every Business Leader Needs to Know

Join us for an insightful webinar designed to help universities address the evolving challenges of higher education including the new student intake cap, and the recent changes in Australian Privacy Act. This session will explore how institutions can adapt to the shifting landscape by leveraging first-party data and advanced segmentation strategies.
We'll cover both acquisition and retention, focusing on how to refine student recruitment efforts while ensuring long-term success. Key discussions will include the role of paid and owned media, with a potential dive into how Customer Data Platforms (CDPs) can enhance your approach.

Navigating Change: Powering Student Experience with Data

Tealium and Credera will delve into the current state of AI and the challenges businesses face, the integration of marketing technology within the AI ecosystem, and the significance of personalization in enhancing customer retention and loyalty. Additionally, our experts will demonstrate how the convergence of a CDP, CDW, and technology solutions can enhance CX through practical use cases in nurturing customer relationships, boosting sales, and improving customer service for optimized CLV.

Star-Studded Speakers:

- Jeff Lunsford, CEO of Tealium 
- Phil Lockhart, CDO of Credera

Moderated by Josh Wolf, Sr. Director, Solutions Consulting - Partnerships at Tealium

The Convergence of MarTech & AI for Connected Experiences

To make your customer experience (CX) programs truly strategic, you need to differentiate how your organization manages and capitalizes on customer data. A Customer Data Platform (CDP) like Tealium’s can connect your customer data to the customer experiences at the heart of your business. It also brings together IT and data professionals with business executives and marketing professionals.

Join us in this conversation with Brian McKenna, Senior Business Applications Analyst at Enterprise Strategy Group and Matt Parisi, Director, Product Marketing at Tealium as they discuss the evolution of data management with artificial intelligence and how CDPs are integral to making CX programs truly purposeful.

This talk will cover:
• Why data governance is the necessary background discipline for AI-driven data
• What’s the role of a customer data platform?
• Where does AI fit in, especially when thinking about the future of data strategy for a business, and in terms of safeguarding trust?
• Why are the real-time capabilities of Tealium’s CDP important to marketeers?

The Strategic Power of CDPs and AI for Elevating Customer Experiences

In the face of a cookieless world, Tealium and Pega explore the critical role of first-party data. These experts will delve into data strategies for the AI era, focusing on data quality, governance, and real-time processing to enhance AI models, and how Tealium and Pega work together to enable hyper-personalized CX.

Always-On: Powering AI with First-Party Data

Discover how DIRECTV navigated the hurdles of evaluating its data sets, tech stack, and marketing processes to unlock its true potential. They will share their journey to overcoming these challenges, leveraging Tealium to unify their data, automate workflows, and achieve new levels of marketing agility. Learn their steps to rethink your approach, harness the power of data, and unlock efficiencies across your teams and technology.

Driving New Thinking into Modern Data and Technology Strategies

This panel brings together experts from Wheelhouse, Mutual of Omaha, and Advent Health, some of the most highly regulated industries, to share their experiences and insights. Gain best practices for collecting, utilizing, and safeguarding customer data while adhering to stringent privacy regulations.

Mastering Data in a Complex Landscape

Join us for an engaging session where our esteemed Tealium customers will take the stage to share their innovative and exciting success stories. From leveraging data-driven strategies to pioneering new approaches, these companies have redefined what's possible in their industries. Gain actionable insights and learn practical tips as they unveil the secrets behind their achievements.

Inspiring Success Stories from Tealium Customers

Join us for an enlightening session dedicated to fostering collaboration between marketers and engineers in building a robust data layer and implementing cross-channel programs. Learn how to break down silos and facilitate effective communication to turn strategic visions into tangible realities. Discover best practices for aligning goals, defining use cases, and maximizing the potential of your data ecosystem.

Uniting Marketers and Engineers for Data-Driven Success

Discover how Tealium's leading advertising partners are helping their customers navigate the ever-changing advertising landscape. See how top brands are getting internal buy-in and validating the proven lift brands will see by adopting Conversions APIs.

Mastering Personalized Advertising

Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.

Embracing the AI Revolution: How to Prepare for AI, Facts vs Fiction

Hear how Uber optimized and created sophisticated privacy strategies with various data collection points to provide a better experience for their users.

Powering Privacy-Centric Data Strategies in a GDPR World

Personalization

Customer Experience

Customer Data

Marketing

MarTech

Digital Transformation

Data Analytics

Data Analysis

Business Transformation

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Powering Privacy-Centric Data Strategies in a GDPR World

Presented by

About this talk

Tealium