Big Pharma Next Generation Engagement with Omnichannel Personalization

Presented by

Drew Isaacs, Novartis

About this talk

Learn how a leading global pharma company assessed, purchased and implemented a Customer Data Platform. Also hear their key use cases for creating value based patient journeys with a sustainable support model as part of their personalization transformation efforts.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.