Name: CDP Workshop Series: How Brands Use CDPs to Solve Their Main Challenges
Start: 2022-10-04T17:00:00Z
End: 2022-10-04T17:00:37.000Z
Location: BrightTALK
Rating: 3

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

In a world where telco offerings are becoming increasingly commoditised, the next wave of competitive advantage lies in the intelligent use of data and AI. This session unpacks how Spark New Zealand combined Tealium’s real-time data capabilities with Kapello— Spark’s AI-powered decisioning engine—to activate first-party data at scale, enhance customer experience, and unlock new growth opportunities.

Featuring:
Travena Addenbroke - Marketing Transformation & Gen Ai Lead, Spark New Zealand
Scott Kempster - MarTech Chapter Lead, Spark New Zealand

AI-Powered, Data-Driven: How Spark NZ Is Transforming Customer Decisioning with Kapello and Tealium

As the travel industry rebounds in a post-COVID world, Cathay Pacific is taking flight with a renewed focus on customer experience, loyalty, and retention. In this keynote, discover how one of Asia’s most iconic airlines is leveraging its Customer Data Platform (CDP) in partnership with Tealium to transform the way it connects with travelers across every touchpoint.

From building a best-in-class Center of Excellence to empower cross-functional teams with actionable insights, to testing and experimenting at scale, Cathay Pacific is redefining what modern customer engagement looks like. Hear how they’re using data and AI to power intelligent chatbots, optimise omnichannel interactions, and create more meaningful, personalised journeys that keep travellers coming back.

Flying Smarter: How Cathay is Innovating Customer Experience, Loyalty & Retention

In a rapidly evolving digital landscape, mastering the complexities of data collection and analysis is critical for success. Join industry pioneers Kevin Wysocki, Scotty Hagen, and Ben Thompson as they unveil cutting-edge strategies for leveraging Tealium and advanced MarTech solutions.

Featuring:
Ben Thompson - Senior Director, Analytics & Data Products, Bluestem
Kevin Wysocki - Chief Executive Officer, Sentinel Insights
Erin Ankeny - Executive Vice President, Sentinel Insights
Scotty Hagan - Founder, Project 3 Consulting

CDP and Data Strategy: Create Savings, Engage Customers, and Power an Enterprise Data Utopia

Invoca, Tealium, and DIRECTV held an ideation session last year that took this long-standing shared customer relationship to the next level. By working together to educate stakeholders from across the business about the technologies available to them increased adoption rates and value driven by the platforms exponentially. The result? A 12-month innovation plan to drive business value across six different teams.

How to Take a Use Case from Ideation to Activation

Learn how FanDuel - in partnership with Zion & Zion - built a data-driven foundation for advanced analytics and ML to unify siloed data sources into a single cloud-based data warehouse. FanDuel moved beyond basic reporting and embraced ML models to predict viewer preferences, personalize UX and inform decisions. These ML insights activated in Tealium’s CDP enabled smarter segmentation and ROI growth.

From Data Foundations to ML-Driven Personalization: Transforming the Sports Streaming Experience

In an evolving digital landscape defined by regulatory changes and shifting technologies, marketers face growing challenges in delivering impactful, personalized campaigns. Join industry experts from Four Season, Pinterest, and Snap as they share how to overcome these hurdles with turnkey adoption of the Conversions API (CAPI). 

Discover how Tealium's platform enables secure, efficient CAPI implementation while driving improved personalization and media performance. Learn how strategic partnerships with trusted platforms are helping brands navigate complexity, achieve measurable results, and stay ahead in a privacy-first world.

Featuring:
Dylan Draper - Manager, Marketing Technology, Four Seasons
Jen Farruggio - Global Business Development Lead, Pinterest
Sheila Bhardwaj - Revenue Product Partnerships, Snap
Matt Gray - VP, Global Partnerships, Tealium

Tips for Improving your Marketing Attribution, Targeting, and Performance Initiatives with the Conversions API

Join Ryan Rohrman, CEO of Rohrman Auto Group and Patrick Crosby, Alliance Lead from Snowflake as they explore how integrating a real-time CDP with Snowflake Cloud Data Warehouse unlocks new possibilities for data-driven decision-making. Discover how real-time data collection and activation enable better customer insights and analytics to jumpstart sales and marketing efforts.

How a Real-Time CDP and Your Data Warehouse Can Drive More Sales

Discover how one of Britain's oldest institutions leveraged Tealium’s Moments IQ to transform their guest checkout experience and digital engagement strategy. Learn how Royal Mail implemented cost-effective testing to deliver personalised experiences without lengthy development cycles. 

This session demonstrates how even the most complex enterprises can break free from traditional constraints to drive innovation. Johnathan will share how rapid experimentation has led to enhanced customer engagement and concrete ROI – all while maintaining brand consistency and regulatory compliance.

Delivering Agile Innovation: Royal Mail's First-Class Experiment in Customer Consent & Retention

In a world where “the big fish used to eat the small fish – now, the fast fish eats the slow fish”, agility is the ultimate advantage. As digital marketing accelerates, brands must adapt quickly to stay ahead. Join Twinset, the Italian fashion brand with 170+ stores, to discover how they are redefining omnichannel marketing in an AI-powered, data-driven era. Learn why speed is the new competitive edge – from technology and operations to customer experience – and how being fast, not just big, is shaping the future of retail.

In an Era Where Fast Fish Eat Slow Fish, Is Your Brand Keeping Up?

AI is full of promise, but how do we move beyond the hype to real, meaningful outcomes? In this session, James O´Keefe explores how L&G, in partnership with Tealium, is navigating AI – leveraging automation for efficiency, unlocking real-time personalisation, and tackling the complexities of customer engagement. From streamlining data to making sense of chaos, L&G breaks down how a strategic, domain-driven approach turns AI into a powerful force for smarter, more seamless and human-centred experiences.

From Hype to Hope: Turning AI’s Promise into Human-Centered Impact

In this session, Saul Lopes, Head of Customer Marketing & Engagement at Compare The Market, shares the transformative journey of building a customer-centric culture from accelerated feedback loops and advanced testing culture - to better serve customers. As Saul delves into strategies for aligning purpose, people, and processes, discover how empowering both teams and customers unlocks customer satisfaction and business growth driving 80% of revenue with the CDP in just 6 months.

From Complexity to Simples: Building a Winning Customer-Centric Culture

Join Tealium's CEO, Jeff Lunsford, as he kicks off Digital Velocity, dives into the AI & Data on the Digital Frontier and shares Tealium’s customer data innovation.

Digital Velocity’s Greatest Global Hits Kickoff

CDP Workshop Series Episode 7:

As customer journeys get more complex, brands need a way to orchestrate those journeys across multiple channels. Implementing a CDP is key to achieve this.

In workshop #7, joined by Tealium partners Meta & Admiral Media, we cover relevant use cases across the entire customer journey - from acquisition to retention - showcasing what to prioritize when maximizing your ROI.

CDP Workshop Series: Relevant Industry Use Cases

CDP Workshop Series Episode 6:

Implementing a CDP affects many, if not all, of your Customer experience channels and touchpoints. Measuring all of these takes careful planning and diligence.

In workshop #6, joined by Tealium partner Merkle, we cover the metrics to consider and the process to follow to measure CDP success.

CDP Workshop Series: Measuring CDP Success

CDP Workshop Series Episode 5:

The concept of consent was introduced by GDPR in 2018. It started as simple pop-up (or banner) implementations asking the users of websites and mobile apps to decide if they’re willing to share personal information for specific purposes. 4 years later, businesses are still investing heavily in optimizing their consent rates but tend to ignore how consent will be enforced throughout their entire techstack. 

In workshop #5, we will discuss the future of consent and the role of CDP’s together with Daniel Johanssen, CTO at Tealium partner Usercentrics. Join us as we unpack the impact of evolution of CMPs, consent fatigue, browser signals, profile level consent and more.

CDP Workshop Series: The Future of Consent and the Role of CDPs

CDP Workshop Series Episode 4:

Staffing for a CDP and defining which data sources you would like to access are only some of several key aspects you need to consider when preparing for your CDP project.

In workshop #4, joined by Tealium partner Zweipunkt, we cover key questions to ask yourself and critical steps to take to make sure you are preparing for success!

CDP Workshop Series: Prepare for a CDP (Staffing, Data Sources and More)

CDP Workshop Series Episode 3:

When thinking about implementing a CDP it is crucial to clearly identify which problem you are trying to solve and to establish clear goals and KPIs.

In workshop #3 , we cover why this is such an important step and take a look at sample use cases from businesses across industries.

CDP Workshop Series: Building a Business Case for a CDP

CDP Workshop Series Episode 2:

Every new investment you make in marketing technology represents an opportunity to position your company for the future. The decisions you make now set the foundation for exceptional marketing data management and use, helping enable your organization’s success.

Choosing a CDP can be a complicated task with so many vendors to evaluate. But no need to panic, we have you covered! In workshop #2 joined by Tealium partner Capgemini, we cover key criteria needed when considering a CDP.

CDP Workshop Series: How to Evaluate a CDP

CDP Workshop Series: Tips for Evaluating, Justifying, Preparing for, and Launching a CDP

CDP Workshop Series Episode 1:

To be able to drive transformational and personalized experiences in 2022 and beyond, a CDP will be a fundamental element of an organization’s MarTech stack.

Enter a first-party data approach! In workshop #1, joined by Tealium partner Capgemini, we cover what’s driving the need for CDPs and where a CDP fits in your strategy!

CDP Workshop Series: How Brands Use CDPs to Solve Their Main Challenges

Customer Data

customer data platform

Personalization

Customer Experience

MarTech

Digital Experience

Digital Transformation

Data Analytics

Omnichannel

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CDP Workshop Series: How Brands Use CDPs to Solve Their Main Challenges

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Tealium