CDP Workshop Series: How to Evaluate a CDP

Presented by

David Morris - Tealium, Fernand Khousakoun - Capgemini, Padmashree Shagrithaya - Capgemini

About this talk

CDP Workshop Series Episode 2: Every new investment you make in marketing technology represents an opportunity to position your company for the future. The decisions you make now set the foundation for exceptional marketing data management and use, helping enable your organization’s success. Choosing a CDP can be a complicated task with so many vendors to evaluate. But no need to panic, we have you covered! In workshop #2 joined by Tealium partner Capgemini, we cover key criteria needed when considering a CDP.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.