CDP Workshop Series: Building a Business Case for a CDP

Presented by

Robin Geier - Tealium, Stefan Seebauer - Wunderman Thompson

About this talk

CDP Workshop Series Episode 3: When thinking about implementing a CDP it is crucial to clearly identify which problem you are trying to solve and to establish clear goals and KPIs. In workshop #3 , we cover why this is such an important step and take a look at sample use cases from businesses across industries.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.