CDP Workshop Series: Prepare for a CDP (Staffing, Data Sources and More)

Presented by

Ulisse Sarmiento - Tealium, Philipp Grossenbacher - Zweipunkt

About this talk

CDP Workshop Series Episode 4: Staffing for a CDP and defining which data sources you would like to access are only some of several key aspects you need to consider when preparing for your CDP project. In workshop #4, joined by Tealium partner Zweipunkt, we cover key questions to ask yourself and critical steps to take to make sure you are preparing for success!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.