CDP Workshop Series: Measuring CDP Success

Presented by

Robin Geier - Tealium, Jonis Wali - Merkle

About this talk

CDP Workshop Series Episode 6: Implementing a CDP affects many, if not all, of your Customer experience channels and touchpoints. Measuring all of these takes careful planning and diligence. In workshop #6, joined by Tealium partner Merkle, we cover the metrics to consider and the process to follow to measure CDP success.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.