Preparing for a Cookie-Less Future and the Move to GA4

Presented by

Charles Barsley - Selfridges, Chris Moores - New Look, Steve Carrod - DMPG, and Robin Geier - Tealium

About this talk

As eConsultancy reports, only 36% of marketers feel they have a good handle on what a cookie-less future will look like. Do you ask yourself questions such as, how can we reduce the impact of losing third-party cookies and our ability to understand customers, target prospects and unlock new consumer experiences? You aren’t alone! Additionally, with Google Universal Analytics being phased out from July 2023 to October 2023, a different data model will mean a total re-implementation. Not only will this provide an opportunity to re-evaluate your current data strategy and your data collection methods, but preparing for these changes now will improve the value data analytics, without a doubt, brings to your organization. Join us for a panel discussion with New Look, Selfridges and DMPG as we dive into their perspectives on how to manage these impending changes and how they are navigating a Cookie-less Future and the move to GA4! What we'll cover: - Hear how organizations are leveraging their first-party data to optimize work with walled gardens, take a spin with contextual advertising, drive real-time engagement, and accurately measure their campaigns - Understand how brands are improving conversion measurement: recover conversions not observed today due to industry limiting factors - Find out how much effort & resources will it take re-implement Google Analytics - Learn if server-side is the right choice for your business and the value it could bring

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.