Trusted Customer View: Drive Stronger CX with Accurate and Compliant Profiles

Presented by

Jennifer Artabane, VP Enterprise Products, and Matt Parisi, Director of Product Marketing, Tealium

About this talk

In order to succeed today, data-driven businesses need to prioritize data privacy and be mindful of how personal data is collected and used. Additionally, customers are now providing even less data yet still expect brands to deliver relevant and personalized experiences. That’s why in this webinar we’ll be walking through how Tealium’s Trusted Customer View solutions can help you achieve benefit-driven interactions that are led by privacy. Tune in to also learn how to: - Build customer profiles at the heart of your CX that are reliable, compliant, and high quality - Ensure every customer engagement is accurately targeted, built on trusted insights, and respects customer privacy preferences. - Increase data governance and simplify compliance with campaigns that set consent as the first door for personalization

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.