This Year’s Customer Data Platform Trends, Options, & Priorities

Presented by

Marie-Louise Dalton, VP Marketing APJ, Tealium & Matt Parisi, Director of Product Marketing, Tealium

About this talk

Given the changing customer data landscape, the question is no longer why you need a Customer Data Platform (CDP), but instead which one is best suited for your organization’s needs and how to capitalize on current CDP trends. That’s why in this webinar, we’ll be talking through key findings from our State of the CDP Report to help you prepare for the year ahead! In this report, we surveyed over 1000 marketing and business leaders globally to better understand how they’re planning to use a CDP in the coming year. We’ll also review: - How to balance customer privacy with personalization - Why 87% of marketers are expecting to increase tech spend (in AI and other areas) - How marketers are using a CDP to keep up with CX trends

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.