Accurately Map Your Customers’ Journeys with a Real-time CDP

Presented by

Mike Leone - Senior Analyst at ESG and Allan Rogers & Valerie Anders from Tealium

About this talk

According to ESG research, 47% of organizations say their most important objective this year is providing a better and more differentiated customer experience (CX). Key to delivering an outstanding CX is a full understanding of the customer journey. But customer journeys have gotten significantly more complex, requiring ongoing relationships filtered throughout countless, often siloed interactions. In this session, Mike Leone, Senior Analyst at ESG, Allan Rogers, Principal Customer Success Architect at Tealium and Valerie Anders, Principal Product Manager at Tealium, are sharing how businesses can overcome these challenges by orchestrating the entire customer journey. Join them to learn: - Proven tactics to map a true customer journey - How organizations can enable a better CX by using a customer data platform (CDP) to unify data in real-time - Case studies that show the benefits of embracing modern CDPs - And more
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.