What Your Business Should Be Doing Now to Unlock Privacy Benefits

Presented by

Julian Llorente-Perdigones, Tealium, Ted Sfikas, Tealium, and Jordyn Hardy, IAPP

About this talk

Your business has lots of questions about navigating today’s privacy landscape: from it's ever-evolving global regulations, to earning trust with customers (whilst battling consent fatigue), to keeping up with industry shifts like transitioning to GA4. Join several experts from Tealium and IAPP as they discuss how you can leverage technology to unlock privacy benefits and keep up in today’s dynamic world. You’ll hear from Julian Llorente Perdigones, Director, Data Privacy, and Ted Sfikas, Senior Director, Value Engineering & Digital Strategy, for a holistic perspective on technology solutions that can help you solve these challenges.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.