How to Foster Trust and Privacy at an Organizational Level

Presented by

Ted Sfikas, Regional RVP, Solutions Consulting, Americas, Tealium

About this talk

Customer Trust and Data Privacy Masterclass Series Ep 3 Data privacy shouldn't be an afterthought. In fact, privacy compliance starts internally - from the way your martech handles your customer data to how it is shared across your organization. When privacy is baked in from the start, and at an organizational level, only then can you achieve customer trust and loyalty. That's why in the third session in our Trust Masterclass Series to see: - How to create a Customer Data Center of Excellence - Ways to simplify compliance by baking privacy into your customer data strategy - Example org charts to help you identify key players for your privacy strategy

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.