How to Establish Customer Trust through Data Privacy

Presented by

Jennifer Artabane, VP Enterprise Products, Tealium

About this talk

Customer Trust and Data Privacy Masterclass Series Ep 2 Today, your customers expect every experience with your brand to be personalized. However, they also expect their data privacy preferences to also be honored - and rightfully so.On top of that, you're being tasked with doing more with less data as third-party cookie loss and strict privacy legislation fuel signal loss. That said, in order for brands to meet consumer expectations while being compliant requires a tool that has privacy practices baked in from the start. And that tool is a first-party data fueled Customer Data Platform (CDP). Tune in to the second session in our Trust Masterclass Series to learn how to balance personalization and privacy and see: - 5 ways a CDP establishes trust in data with customers - 3 key recommendations for establishing customer trust through data - How to achieve benefit-driven conversations with customers, led by privacy

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.