Powering eCommerce Personalization While Respecting Privacy

Presented by

Christina Sweeney, New Balance, and Emily Wilson, Meta, and Lauren Snedden, Tealium

About this talk

See how ecommerce and retail brands should prepare for, plan and protect their customer experiences based on the future of the internet with insights from Meta and New Balance!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.