Strategizing Data Collection for Signal Loss and GA4 Migration

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Presented by

Jessica Gonzalez - Solutions Consultant, Josh Wolf - Dr, Solutions Consulting, and Matt Parisi - Dr, Product Marketing

About this talk

By 2023, Google Universal Analytics will stop processing new hits and customers must either deploy GA4 or move to another analytics vendor. This has massive implications on the customer data market as companies are forced to rethink their data collection strategy. That’s why in this webinar, we’ll help you understand how GA4 will affect your business and what you can do to successfully navigate these changes. We’ll also share: - Ways to prioritize privacy while still balancing signal loss and data deprecation - How Tealium compliments Google’s advertising environments by enhancing server- and client- side data management capabilities - The importance of a first-party data strategy in terms of staying agile amongst other changes in the data landscape
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.