The Importance of Switching to a First-Party Data Strategy

Presented by

Ted Sfikas, Regional RVP, Solutions Consulting, Americas, Tealium

About this talk

Your CDP Preparation Masterclass Series Ep 2 With third-party cookies crumbling and new data privacy laws in effect, marketers are facing new hurdles when it comes to recognizing their customers and tailoring experiences to deliver the highest value. So what is the new method for obtaining these insights and delighting your customers? In the second session in our CDP Masterclass Series, we’ll be sharing how a Customer Data Platform helps brands identify customers and deliver personalized experiences while still complying with data privacy laws. We’ll also share: - The impact of third-party cookie loss and how to prepare - The difference between deterministic and probabilistic matching - Expert tips for switching to a first-party data strategy – it’s easier than you may think!
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.