Presented by
Matt Parisi, Director, Product Marketing, Tealium
Why Adopt a CDP? Assessing the Past, Present, and Future Data Climate
About this talk
Your CDP Preparation Masterclass Series Ep 1
Customer Data Platforms (CDPs) have become increasingly popular over the last few years and rightfully so. Today, brands across various industries are using this powerful tool to drive digital transformation, fuel personalization, simplify data privacy compliance and achieve many other data initiatives.
That’s why we’re kicking off our CDP Masterclass Series by reviewing the benefits of a CDP and why they are no longer a nascent technology when it comes to navigating the present and future customer data landscape.
We’ll also cover:
- Why the market is driving brands towards a CDP and how they plan to use it
- How a CDP can help brands navigate data challenges, changes, and trends
- Successful CDP use cases like reducing cart abandonment, triggering real-time personalization, and more!
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.