Data as a competitive advantage: Investing in privacy to drive CX and revenue

Logo
Presented by

Julian Llorente Perdigones, Director, Data Privacy; Ted Sfikas, Sr Director, Digital Strategy, Aaron Burnett, CEO Wheelhouse

About this talk

This web conference discusses how the privacy regulation landscape creates an opportunity for a modern value exchange between companies and their customers. Join experts from Tealium as they discuss how the privacy regulation landscape creates an opportunity for a modern value exchange between companies and their customers. You’ll hear invaluable insights and real use cases from Julian Llorente Perdigones, Director, Data Privacy; Ted Sfikas, Senior Director of Digital Strategy; and special guest, Aaron Burnett, CEO of Wheelhouse DMG. What you’ll take away: - How the CPRA has impacted digital marketing strategies and the supporting technology landscape in the U.S. - How to design a robust consent management strategy that extends value throughout the lifecycle of the brand-customer relationship - How to future-proof your business with a first-party data strategy - Case study: How Tealium and Wheelhouse DMG partnered with a healthcare system to create a HIPAA-compliant data solution

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (317)
Subscribers (68065)
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.