A Customer-Centric Approach in a Privacy-First World

Logo
Presented by

Adam Word, Sr Manager Marketing Analytics at New Balance

About this talk

Hear from Adam Word, Sr Manager Marketing Analytics at New Balance on how New Balance is leading with transparency and demystifying consent preferences for their loyal customer base.
Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (317)
Subscribers (68141)
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.