Improve Ad Performance, Attribution and ROAS by Adopting Conversion APIs

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Presented by

Nicole Boritz (Google), Nick Albertini (Acceleration), Amman Badlani (GroupM), Jenna Fair (Tealium)

About this talk

Hear from Acceleration, Google and GroupM on key strategies, tactics, and crucial requirements to successfully utilize Conversion APIs.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.