Leveraging Identity Resolution Solutions to Enrich Customer Profiles

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Presented by

Barry Latimer, VP Marketing Tech, Merkle, Shaun Scott, Sr Dir. Solutions, Identity Resolution, Merkle, & Sav Khetan, Tealium

About this talk

See how Merkle is leveraging Identity Resolution solutions to enrich individual profiles to drive more intelligence for personalized experiences, the ability to cleanse data prior to ingestion, and enhanced addressability for targeting.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.