Harnessing the Power of Conversion APIs to Drive Impactful Results

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Presented by

Kanchan Markandeya, Sr. Data Engineer, Uber and Jenna Fair, Sr. Dir. Global Technology Partnerships, Tealium

About this talk

Hear directly from Uber on how to understand what a best in class future-proofing solution looks like, amidst the constantly evolving advertising landscape.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.