Harnessing the Power of Conversion APIs to Drive Impactful Results

Presented by

Kanchan Markandeya, Sr. Data Engineer, Uber and Jenna Fair, Sr. Dir. Global Technology Partnerships, Tealium

About this talk

Hear directly from Uber on how to understand what a best in class future-proofing solution looks like, amidst the constantly evolving advertising landscape.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.