Turning Consent into a Competitive Advantage

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Presented by

TK Kristiansen, Accenture, Richard Morrow, BlastX Consulting, Ted Sfikas, Tealium

About this talk

Learn from Accenture and BlastX Consulting on the power of flexible consent enforcement frameworks in providing your customers with a relevant and optimized experience in exchange for their data, while strengthening trust in your business and loyalty to your brand.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.