Unlock the Power of Identity Solutions with a Customer Data Platform

Presented by

Josh Wolf, Tealium & Matt Parisi, Tealium

About this talk

As the digital marketing landscape continues to shift, companies are urgently seeking new ways to deliver personalized experiences to their audiences. Regulatory changes, the loss of third-party cookies, and the actions of walled gardens have created a sense of urgency in finding innovative solutions. Join Tealium Identity Experts Matt Parisi and Josh Wolf for an informative discussion on Identity Resolution strategies, the data technology ecosystem, and how Customer Data Platforms (CDPs) and Identity Solutions works together to: - Drive greater results from campaigns by increasing addressability - Improve ad targeting while maintaining user privacy - Realize operational efficiencies and cost savings - Grow your audiences and improve performance (improve ROAS) - Access richer customer views that provide more insights
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.