Owning the Moment: Unveiling the Truth Behind Real-time Data

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Presented by

Nick Albertini, CTO at Acceleration & Jay Calavas, Head of Vertical Products at Tealium

About this talk

Real-time data is crucial in today's fast-paced digital world, where businesses and organizations strive to make data-driven decisions quickly and efficiently. It’s about owning the moment and providing the help, the offer, and the information when it’s needed. But it's not always clear when real-time data activation is needed and the cost of not having access to real-time data. It’s time to define (and demystify) real-time and what it means for your business. Join Tealium and Acceleration for a lively discussion on the headline-worthy topic, including a deep dive into: - How real-time is defined and common misconceptions - The rise of data warehouses and data at rest - Key use cases for real-time data activation - Emerging technology and where real-time fits in the mix
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.