The Value of Hyper-Personalization: Instantly Capture Your Audience’s Attention

Presented by

Heidi Bullock, CMO, Tealium

About this talk

Today’s consumers are constantly bombarded with messages and information. Capturing and keeping their attention requires a level of hyper-personalization that resonates with their unique preferences. Customer data platforms (CDPs) that collect and unify data in real time can arm marketers with the agility and responsiveness they need. - Uncover how to better connect your data to better connect with your customers from Tealium CMO Heidi Bullock. You’ll find out how to: - Deliver impactful experiences in the moment to improve conversions - Optimize performance and spend on key ad platforms - Ensure privacy is upheld throughout the journey
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.