Zero-Party Data for a Competitive Advantage

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Presented by

Sav Khetan (Tealium), Richard Morrow (BlastX Consulting), and Brian McIntosh (BlastX Consulting)

About this talk

In today's data-driven landscape, understanding customer preferences and behaviors is crucial for delivering personalized experiences and fostering true brand loyalty. Behold, zero-party data: a true competitive advantage for enterprises succeeding in a third-party cookieless and real-time-driven world. Hear live insights from Tealium and BlastX Consulting’s Brian McIntosh, Chief Consulting Officer, and Richard Morrow, Sr. Director, Martech Engineering and Innovation, about how zero-party data can accelerate CX and promote an enhanced, more privacy-centric data strategy for your business today.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.