Name: Zero-Party Data for a Competitive Advantage
Start: 2024-04-10T17:00:00Z
End: 2024-04-10T17:00:47.000Z
Location: BrightTALK
Rating: 5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

To make your customer experience (CX) programs truly strategic, you need to differentiate how your organization manages and capitalizes on customer data. A Customer Data Platform (CDP) like Tealium’s can connect your customer data to the customer experiences at the heart of your business. It also brings together IT and data professionals with business executives and marketing professionals.

Join us in this conversation with Brian McKenna, Senior Business Applications Analyst at Enterprise Strategy Group and Matt Parisi, Director, Product Marketing at Tealium as they discuss the evolution of data management with artificial intelligence and how CDPs are integral to making CX programs truly purposeful.

This talk will cover:
• Why data governance is the necessary background discipline for AI-driven data
• What’s the role of a customer data platform?
• Where does AI fit in, especially when thinking about the future of data strategy for a business, and in terms of safeguarding trust?
• Why are the real-time capabilities of Tealium’s CDP important to marketeers?

The Strategic Power of CDPs and AI for Elevating Customer Experiences

In the face of a cookieless world, Tealium and Pega explore the critical role of first-party data. These experts will delve into data strategies for the AI era, focusing on data quality, governance, and real-time processing to enhance AI models, and how Tealium and Pega work together to enable hyper-personalized CX.

Always-On: Powering AI with First-Party Data

Discover how DIRECTV navigated the hurdles of evaluating its data sets, tech stack, and marketing processes to unlock its true potential. They will share their journey to overcoming these challenges, leveraging Tealium to unify their data, automate workflows, and achieve new levels of marketing agility. Learn their steps to rethink your approach, harness the power of data, and unlock efficiencies across your teams and technology.

Driving New Thinking into Modern Data and Technology Strategies

This panel brings together experts from Wheelhouse, Mutual of Omaha, and Advent Health, some of the most highly regulated industries, to share their experiences and insights. Gain best practices for collecting, utilizing, and safeguarding customer data while adhering to stringent privacy regulations.

Mastering Data in a Complex Landscape

Join us for an engaging session where our esteemed Tealium customers will take the stage to share their innovative and exciting success stories. From leveraging data-driven strategies to pioneering new approaches, these companies have redefined what's possible in their industries. Gain actionable insights and learn practical tips as they unveil the secrets behind their achievements.

Inspiring Success Stories from Tealium Customers

Join us for an enlightening session dedicated to fostering collaboration between marketers and engineers in building a robust data layer and implementing cross-channel programs. Learn how to break down silos and facilitate effective communication to turn strategic visions into tangible realities. Discover best practices for aligning goals, defining use cases, and maximizing the potential of your data ecosystem.

Uniting Marketers and Engineers for Data-Driven Success

Discover how Tealium's leading advertising partners are helping their customers navigate the ever-changing advertising landscape. See how top brands are getting internal buy-in and validating the proven lift brands will see by adopting Conversions APIs.

Mastering Personalized Advertising

Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.

Embracing the AI Revolution: How to Prepare for AI, Facts vs Fiction

Explore the future of digital advertising in a post-cookie world with Google and Kingfisher. This session will delve into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centered approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during the keynote.

Featuring:
Geneviève Huskens, Product Lead First Party Data, Google
Eloi Casali, Head of Media, Kingfisher

The Power of Future-Facing Measurement

Join Tealium's CEO, Jeff Lunsford, as he kicks off Digital Velocity, dives into the Era of Data Differentiation and shares Tealium’s customer data innovation.

Digital Velocity’s Greatest Global Hits Kickoff

Hear firsthand from Kelly Jo Sands, SVP of Digital & Marketing at DIRECTV, as she shares their transformative journey and strategies for gaining a competitive edge in an ever-evolving market.

Gaining a Competitive Edge in an Ever-Evolving Market

Get ready for a dynamic discussion with industry pioneers as they unravel the organizational secrets to successful CDP implementation. From the strategic alignment of business objectives to the evolution of organizational structures, our panelists from Tryg, Legal & General, and Vodafone share their transformative journeys. Leave with actionable insights, proven strategies and inspiration to fuel your own data-driven success story. 

Featuring:
James O'Keefe, Marketing Technology Director, Legal & General
Gareth Perkins, Head of Global Data Programmes & Strategy, Vodafone
Martin Vinter, Martech Implementation Developer, Tryg
Moderated by Tealium

Mastering Enterprise Data: CDP Scalability & Organizational Excellence

In this fireside chat, Nick Laidler, Sportsbet will deep dive on how to seamlessly integrate Customer Data Platforms (CDPs) with the right organizational structure and team dynamics. Nick will share his insights on key strategies for technology selection, team building, and driving adoption to maximize your CDP’s potential and drive business growth.

Featuring:
Nick Laidler, Head of MarTech, Sportsbet
Caitlin Riordan, VP of Customer Success APJ, Tealium

From Technology to Team: Creating the Optimal Org for CDP Success

Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.

Featuring:
Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK
Sharon Flynn, Principal, Data Strategy, Publicis Sapient 
Moderated by Tealium

Embracing the AI Revolution: How to Prepare for AI: Facts vs Fiction

Tealium, The Trade Desk, and Snowflake come together to discuss the facets of today’s dynamic, omnichannel landscape. Experts delve into insights about how to make AI work harder and smarter with real-time data, discuss the future adtech measurement, and how to unlock seamless, data-driven CX solutions to achieve true omnichannel data symphony. 

Speakers:
- Natalie Kansteiner, Director, Ecosystems & Data Partnerships, The Trade Desk
- David Wells, Industry Principal Media & Advertising, Snowflake
- Harsh Karmarkar, Director, Solutions Consulting, Tealium

Mastering Data Symphony with Tealium, The Trade Desk, & Snowflake

Jeff Lunsford, CEO of Tealium, and special guest, Aric Zion, CEO and Founder of Zion & Zion, come together to discuss how CDPs are the foundation for next-level AI.

Join us for a live discussion about: 
- AI-driven CX and journey optimization 
- AI-powered data governance & real-time decision-making 
- Achieving data-centric organization efficiency & synergy 
- From the C-Suite: what's next in the world of AI

C-Suite Fireside: The Intersection of AI and CDPs

On the brink of Google's latest third-party cookie news, Tealium and Zion & Zion come together in this special session discussing what this means for the future of martech.

These experts will dive into:
- The history of cookie blocking
- What this means for the industry 
- The dangers of over-relying on third-party cookies
- Why zero- and first-party data reign supreme

That's how the cookie crumbles: what's next following Google's latest news

Tealium, with special guests from BlastX Consulting, discuss critical challenges facing healthcare organizations today, and how to implement a data strategy that helps organizations tackle these challenges and improve patients’ health outcomes by harnessing the power of data.

Tealium and BlastX will share modern approaches to healthcare analytics, emphasizing the use of first- and zero-party data, improved data governance practices, and the significance of a real-time CDP.

Data Strategies for the Modern Healthcare Leader

In today's data-driven landscape, understanding customer preferences and behaviors is crucial for delivering personalized experiences and fostering true brand loyalty. 

Behold, zero-party data: a true competitive advantage for enterprises succeeding in a third-party cookieless and real-time-driven world. 

Hear live insights from Tealium and BlastX Consulting’s Brian McIntosh, Chief Consulting Officer, and Richard Morrow, Sr. Director, Martech Engineering and Innovation, about how zero-party data can accelerate CX and promote an enhanced, more privacy-centric data strategy for your business today.

Zero-Party Data for a Competitive Advantage

zero-party data

first-party data

Customer Data Platform

Customer Data

real-time data

Customer Experience

MarTech

Privacy

Compliance

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Zero-Party Data for a Competitive Advantage

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