The Power of Future-Facing Measurement

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Presented by

Geneviève Huskens, Google | Eloi Casali, Kingfisher

About this talk

Explore the future of digital advertising in a post-cookie world with Google and Kingfisher. This session will delve into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centered approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during the keynote. Featuring: Geneviève Huskens, Product Lead First Party Data, Google Eloi Casali, Head of Media, Kingfisher
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.