The Convergence of MarTech & AI for Connected Experiences

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Presented by

Tealium & Credera

About this talk

Tealium and Credera will delve into the current state of AI and the challenges businesses face, the integration of marketing technology within the AI ecosystem, and the significance of personalization in enhancing customer retention and loyalty. Additionally, our experts will demonstrate how the convergence of a CDP, CDW, and technology solutions can enhance CX through practical use cases in nurturing customer relationships, boosting sales, and improving customer service for optimized CLV. Star-Studded Speakers: - Jeff Lunsford, CEO of Tealium - Phil Lockhart, CDO of Credera Moderated by Josh Wolf, Sr. Director, Solutions Consulting - Partnerships at Tealium
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.