easyJet’s Journey to Protect Their Booking Engine from Unwanted Traffic

Presented by

Sean O'Neill, Editor in Chief & Moderator Tnooz, Gene Quinn, Co-Founder & Producer Tnooz

About this talk

Did you know 30% of travel industry website visitors are unsavory competitors, hackers, spammers, and fraudsters? Worse yet, unwanted traffic from web-scraping bots can negatively impact revenue management targets and yields across multiple distribution channels. Join Anthony Drury, Director, Head of Business, at easyJet, as he takes you through his strategy to ensure easyJet customers -- wherever they are booking -- get price and availability content through approved API channels. The approach of easyJet ensures that all bookings are screened for fraudulent activity and blocks are added to restrict screen scraping. Watch the reply to learn how to: - Eliminate the cascading negative effects of screen-scraping bots - Optimize revenue while simultaneously improving the customer experience - Strengthen travel industry partnerships by creating a level playing field - Improve website KPIs like look-to-book ratios, SEO page rank, cross-selling/up-selling, site speed and conversion rates

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