2017 State of Digital Publishers' Fight Against NHT

Presented by

Charlie Minesinger, Director of Publisher Solutions at Distil Networks, Rob Rasko, CEO and Found of The 614 Group

About this talk

The digital advertising marketplace is under sustained attack from increasingly sophisticated Non Human Traffic (NHT) (aka Bots) that divert, steal, and defraud billions of dollars a year. According to a new study by The 614 Group, 78% of digital publishers identify NHT post campaign, and 39% proactively block it outright--just one of many revelations collected from surveying over forty digital publishers’ about their daily battle to combat digital ad fraud. Watch our discussion led by The 614 Group and Distil Networks with commentary from industry luminaries. Key Takeaways include: - Insights from top digital publishers on the impact of NHT on their businesses, NHT countermeasures, and the impact of these countermeasures on their bottom line - Understand why the impact of the even 3% or 5% of NHT that lands on a site is even greater than that amount - Watch a conversation on how we can understand the impact of NHT at a campaign level or in other words how does NHT actually affect your clients - The differences between NHT “blocking” and “auditing”, and key use cases for each

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Distil Networks, the global leader in bot detection and mitigation, offers the most automated and accurate way to identify and police malicious website traffic, blocking 99.9% of bad bots without impacting legitimate users. Distil protects against web scraping, competitive data mining, account hijacking, form spam and click fraud while slashing the high tax that bots place on your internal teams and web infrastructure.