Don't Let Bots Pollute Don’t Let Bots Pollute Your Conversion Metrics and Brand

Presented by

Distil Networks

About this talk

Forward thinking brands understand the importance of IT and business working together to solve the bad bot problem. Join a lively conversation with leaders from Build.com, SiteSpect, and Distil Networks to learn actionable ways to increase online revenue. Blocking bad bots isn’t just the purview of the IT department. When nefarious competitors, hackers and fraudsters use bots for competitive intelligence, account takeover, and fraud, they also skew web analytics, and place a drag on marketing KPIs and the customer experience. Key takeaways include: - The downstream impact of bot activity on client-side and server-side testing - The interplay between your pricing strategy and cart stuffing - How to protect your competitive advantage, site security, SEO rankings, customer base, and brand - Build.com’s journey to better site performance and funnel optimization

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Distil Networks, the global leader in bot detection and mitigation, offers the most automated and accurate way to identify and police malicious website traffic, blocking 99.9% of bad bots without impacting legitimate users. Distil protects against web scraping, competitive data mining, account hijacking, form spam and click fraud while slashing the high tax that bots place on your internal teams and web infrastructure.