3 Ingredients for Successfully Deploying Social Media Channels

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Presented by

Shane Sauer, Proofpoint, Davis Riar, Hootsuite, Scott Rogerson, UpContent

About this talk

The world has gone digital in the wake of the pandemic, and social media has become a critical communication channel for businesses. To get the right results and protect your business from risk, you need to do more than just unleash your employees. In this webinar, experts from Proofpoint, Hootsuite, and Upcontent discuss how to successfully enable your employees to represent your business on social media channels: content curation, social reach, and compliance. Our speakers cover strategies for: - Curating content that will resonate with your audience - Boosting your social reach with a robust employee advocacy program - Ensuring employee activity complies with regulations and corporate governance policies
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Proofpoint, Inc. is a leading cybersecurity and compliance company that protects organizations’ greatest assets and biggest risks: their people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including 85 percent of the Fortune 100, rely on Proofpoint for people-centric security and compliance solutions that mitigate their most critical risks across email, the cloud, social media, and the web.