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How to pick the right SAM tool?

SAM has been touted as a way to mitigate license compliance risk but in actuality the true value lies in its ability to reduce software costs and maximize/optimize your software investment.
Additionally, a critical component of a successful SAM program should also be measured by the value it delivers to others in the organization. The definition of “Others” depends on your organization and can include such areas as finance, Security, Help Desk, IT Service Management, HR, etc. This Webinar will focus on leveraging a structured methodology and a simple algorithm to capture the requirements presented by “others”, how to validate the tool’s ability to deliver on those requirements and how much weight they carry in the final selection ensuring all stakeholders need are met.
Recorded May 4 2016 19 mins
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Presented by
Barry Friedman, Global VP Vendor Alliances
Presentation preview: How to pick the right SAM tool?
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  • Measuring the return on investment from a SAM program Nov 23 2017 3:00 pm UTC 45 mins
    Allen Biehl, Director, Snow Software
    Putting a Software Asset Management program in place requires a substantial and sustained commitment on behalf of an enterprise. This involves putting in place controls and processes to assure best practices, the purchase and integration of a SAM platform for managing on-premise desktop and data center software, PCs, laptops and mobile devices, as well as Cloud and SaaS software subscriptions. Determining what the return from this investment is a key consideration for most organizations today. John Burleson will show tools in practice today to estimate the returns from this effort, and show case studies that have in real-life played out to produce demonstrable and calculable returns.
  • Snow for SAP Topic 3: Proving Value Nov 22 2017 11:00 am UTC 60 mins
    Dan Kirtley & Martin Snookes
    Have you considered how Snow could help you to reduce the risk of your SAP software estate? In this final episode we explore proving value
  • Find out the do's and don'ts during an Oracle audit! Nov 21 2017 3:00 pm UTC 60 mins
    Christian Den Boer & b.lay Director, Richard Spithoven
    Together with our partner b.lay we tackle the fundamental aspects our customers face during an Oracle audit.

    It is no secret that most software publishers now have software audit practices and some are aggressively pushing license compliance audits as part of their revenue model. Gartner[1] states that 68% of organizations experience two or more audits annually so it’s best to be well prepared.

    This webinar will cover key aspects of the Oracle Audit process and understanding the real deal of the cloud resolution offered in case of a non-compliance situation.
    Topics covered during the webinar are:
    - Common misunderstandings and issues
    - Oracle audit process
    - The cloud deal
    - Best solution to tackle a software audit

    [1] Competitive Landscape: Software Asset Management Tools. Published: 26 August 2016. Analyst(s): April Adams, Hank Marquis, Gary Spivak
  • Microsoft Audit Success: The five key failures to avoid Nov 9 2017 3:00 pm UTC 45 mins
    Michael Krutikov, Global Product Marketing, Snow Software & Rich Gibbons, Licensing Analyst, The ITAM Review
    Three-quarters of IT and finance leaders fear a software audit by Microsoft. More than Oracle, IBM or SAP. In fact, 68% say they have been audited by the world’s largest software publisher in the last 12 months alone* and this looks set to increase.

    But software audits don’t need to be scary if you’re armed with the right information and insight.

    The key is identifying and addressing the key points of failure in a Microsoft software audit:

    •SQL connections
    •SQL virtualization
    •Managing Office editions
    •Self-Provisioning of Office 365
    •Azure sprawl

    Join Microsoft licensing guru, Rich Gibbons from ITAM Review and compliance pros from the world’s leading SAM technology provider, Snow Software, for a 45-minute masterclass in Microsoft audit readiness.


    * Snow Software research, December 2016
  • S/4HANA - There's never been a better time to negotiate with SAP Nov 7 2017 3:00 pm UTC 30 mins
    Brian Skiba, SAP Expert, Snow Software
    SAP’s end of year is approaching fast and it is aggressively pushing customers to transition over to its next generation SAP technologies. This is a unique opportunity for you to strike a hard bargain over your move to S/4HANA by leveraging your current licensing position and annual maintenance costs.

    Snow’s SAP Expert Brian Skiba explains how to take advantage of the cost-saving opportunities available and will explore how to gain visibility of the complete SAP portfolio and empower you with all of the data you need to successfully negotiate. Learn how to:
    •Understand what you’ve got
    •Is it fit for purpose?
    •Leverage your current position towards future needs

    Get the inside line on why SAP is driving S4/Hana so hard and turn it to your advantage. Leverage current licenses to get a better S4/Hana Deal
  • Snow for SAP Topic 2: Indirect Access Risk Mitigation Nov 7 2017 11:00 am UTC 60 mins
    Dan Kirtley & Martin Snookes
    Have you considered how Snow could help you to reduce the risk of your SAP software estate? In episode 2 we explore how to mitigate the risk of indirect usage.
  • Webinar: GDPR; Deze 5 vragen moet je kunnen beantwoorden Oct 31 2017 9:30 am UTC 45 mins
    Snow Software: Vidjin Kalicharan, Senior Enterprise Territory Sales en ITAM solutions: Pim von Meijenfeldt SAM Consultant
    Elke organisatie die zakendoet in Europa moet zich uiterlijk in mei 2018 houden aan de General Data Protection Regulation (GDPR) wetgeving, anders kunnen ze worden geconfronteerd met boetes die oplopen tot 20 miljoen euro of 4 procent van de wereldwijde jaarlijkse omzet. Gartner voorspelt dat 50%1 van de organisaties hier klaar voor is.

    Bent u er al klaar voor?

    Veel organisaties weten niet waar ze hun inspanningen op moeten richten. Graag helpen wij u een handje. Samen met onze partner ITAM solutions nemen wij u graag door de 5 vragen die u als organisatie al zou moeten beantwoorden:

    - Hoeveel devices heeft uw organisatie?
    - Waar zijn deze devices en wie heeft hier toegang toe?
    - Zit er op deze devices een data encryption en een anti-virus programma geïnstalleerd?
    - Welke applicaties zijn geïnstalleerd op iedere devices en bezit deze persoonlijke data?
    - Welke Cloud applicaties en services zijn in gebruik?

    Schrijf u vandaag nog in voor het Webinar GDPR wees voorbereidt voor mei 2018!
  • SAP Indirect Usage costs more than you think. Learn how to avoid financial risk. Oct 26 2017 2:00 pm UTC 45 mins
    Brian Skiba, Dan Kirtley
    SAP customers are becoming increasingly exposed to financial risk through audits, particularly where third party applications and add-ons indirectly access and use SAP data.

    This type of access is known as Indirect Usage.

    In this webinar, we explain how some of the recent amendments to SAP’s terms and conditions might lead to further exposure for your organization. You will learn how to efficiently highlight activity in the SAP system to identify where Indirect Usage may be taking place and what to do about it.

    Don’t walk your organization into a hefty audit fine! Make sure that you’re fully prepared and reduce your exposure to a minimum.
  • From Baseline to Audit - optimise your SAP licenses Oct 19 2017 2:00 pm UTC 45 mins
    Martin Snookes, Senior SAP Specialist, Snow Software
    If you are preparing to submit your LAW Report or getting ready for an SAP audit you need to ensure your SAP License estate is optimised prior to any new purchase. Utilising the Snow Optimiser for SAP software, Snow Software’s Baseline to Audit (B2A) project service enables SAP customers to rapidly determine the true status of their SAP license position prior to any negotiation with SAP.
  • Snow for SAP Topic 1: Audit Preparation Oct 19 2017 10:00 am UTC 60 mins
    Dan Kirtley & Martin Snookes
    Have you considered how Snow could help you to reduce the risk of your SAP software estate? In this episode we explore how to prepare for an audit
  • Kick-Start your Software Asset Management Practice Oct 18 2017 2:00 pm UTC 60 mins
    Michael Krutikov, Global Product Marketing, Snow Software and Martin Thompson, Founder of The ITAM Review
    What is Software Asset Management (SAM) and how can you develop a SAM practice to reduce risk, save money and empower business agility?

    This educational and interactive webinar provides an introduction to SAM for those new to the field. Martin Thompson, founder of ITAM Review, and Michael Krutikov, Global Product Marketing with Snow Software will share how organizations like yours have driven quantifiable efficiencies and delivered ROI by managing their cloud and on-premise software more efficiently.

    Learn the key steps to implementing a best-in-class SAM practice and how to avoid the most common pitfalls when starting a SAM practice.

    During this webinar you will learn:

    •What SAM is and how it differs from basic asset management
    •The ROI you can deliver with a SAM practice
    •Top 3 common hurdles to avoid when starting your implementation
    •Tips to getting your SAM solution started successfully
    •Best practices from other successful organizations such as Carnival and Sky.

    Register today and all attendees will enter a prize draw to win one of 20 free copies of Practical ITAM – The Essential Guide for IT Asset Managers: Getting started and making a difference in the field of IT Asset Management, by Martin Thompson from ITAM Review. Please click here for full terms and conditions http://ow.ly/7sSW30f6b3W
  • SAM Trends 2017 with Deloitte Recorded: Oct 12 2017 58 mins
    Diederik Van De Sijpe, Hans Vandewijer, Christian Den Boer & Ruben Claes
    The complexity of getting visibility and control on your IT spend will only increase in the coming year. Comply with the licensing of software vendors is an absolute must, but not an easy task. While your IT landscape is evolving continuously it has a huge impact on how you should deal with Software Asset Management (SAM). What are the key developments you must take in 2017?

    Deloitte and Snow Software discuss the six SAM trends for 2017:

    1. The gap between IT and the business
    2. Growing focus on paying for actual use
    3. Growing number of devices
    4. Increasing complexity of IT environments
    5. The continuous rising number of software audits
    6. The ever increasing License complexity

    During this one-hour webinar we will go into details on how these trends impact your daily job and how Deloitte and Snow Software can help you battle these trends.
  • The Cloud Visibility Challenge: Can IT Leaders Keep On Top of Cloud Spending? Recorded: Sep 28 2017 54 mins
    Tim Jesser, Snow Software featuring Forrester VP Andrew Bartels
    Cloud solutions offer many benefits. But the ease with which business units can now select and implement Software-as-a-Service applications and Infrastructure-as-a-Service platforms, without the involvement of IT, has created a visibility challenge for the CIO and the IT function.
    The more people that initiate IT spend the more opportunity there is for overspend through duplication, missed opportunities for volume purchasing and shelfware. A lack of insight into rapidly increasing SaaS and IaaS consumption makes them less able to partner with business units and assume their role as influencer over all technology usage and spend.

    Join Snow Software and a guest from Forrester Research as they:
    • Explore the shift in IT spend and how it is driving the need for CIOs to redefine themselves as the Chief Influence Officer.
    • Share how to use data and intelligence about what’s happening on the network to protect against unplanned expenditure
    • Show how you can retain control of costs, optimization and risk in your IT operations.

    Start re-shaping your role in digital business today.
  • Otimize o valor do seu investimento SAP Recorded: Sep 26 2017 23 mins
    Elvis Martins
    O licenciamento SAP é complexo e as definições contratuais são difíceis de interpretar. Além da complexidade, falta de visibilidade e atividade dos usuários no sistema SAP, faz com que seja um desafio para alocar o tipo de licença correta.

    A Snow convida você a participar do webinar para entender como um gerenciamento eficaz de Ativos de Software SAP, oferece enormes benefícios para o seu negócio em termos de optimização de custos e conformidade.

    O Elvis Martins, palestrante do webex, é um auditor de licenciamento SAP. Mais recentemente ele tem vindo a aconselhar os clientes em como otimizar os seus ativos.
  • Optimice el valor de su inversión en SAP Recorded: Sep 26 2017 24 mins
    Elvis Martins
    La concesión de licencias de SAP es compleja y las definiciones contractuales son difíciles de interpretar. Además de la complejidad, la falta de visibilidad y la actividad de los usuarios en el sistema SAP, hace que sea un reto para asignar la licencia correcta.

    Snow te invita a participar en el seminario para entender cómo una gestión eficaz de activos de software SAP ofrece enormes beneficios a su negocio en términos de optimización de costos y el cumplimiento.

    Elvis Martins, orador del seminario, es un ex auditor de la concesión de licencias de SAP. Recientemente ha sido asesor de clientes sobre cómo optimizar sus activos.
  • Snow for SAP Recorded: Sep 26 2017 24 mins
    Dan Kirtley & Martin Snookes
    Discover how your peers have significantly reduced their SAP licensing costs. An expert guide.
    Part of a series
  • Nuvem: O que você não controla pode te trazer prejuízo Recorded: Sep 19 2017 28 mins
    Armando Novaes / Marcelo Lira
    Com a crescente adoção de aplicativos SaaS como o Office 365, as organizações estão aumentando seus investimentos em Soluções Cloud, porém não possuem ferramentas que tragam o controle sobre as subscrições. A pressão sobre líderes de TI para obter visibilidade completa, parar com gastos excessivos e eliminar o uso ineficiente de licenças está agora maior do que nunca.
    Acompanhe os especialistas Armando Novaes, da Snow Software e Marcelo Lira da KPMG, que mostrarão em 15 minutos como administrar, prever e evitar despesas não planejadas em projetos SaaS.
  • SAM in the Cloud Recorded: Sep 14 2017 30 mins
    David Foxen, SAM Evangelist
    The introduction of Cloud technologies and subscription licensing has caused a lot of confusion for some organisations. They wrongly believe that there is no need for software asset management anymore as the licenses ‘manage themselves.’ This is not the case.

    Cloud technologies adds a new dimension and challenge to the SAM world. The focus is now on optimisation and ensuring that investment in Cloud services such as Azure does not go to waste. There is also the threat of spending hundreds of thousands on un-used Cloud services, something SAM needs to manage.

    Join Snow Software as they explain the new challenges for SAM professionals, and why your organisation needs software asset management now, more than ever!
  • SAM in a SaaS World: From Compliance to Optimization Recorded: Aug 31 2017 51 mins
    Tim Jesser and guest speaker, Forrester Principal Analyst, Charles Betz
    52% of global software decision-makers are concerned about higher total cost of ownership of SaaS . As cloud adoption increases, the focus on compliance will lessen and the focus on cost containment will increase. This webinar looks at;
    •The drivers of cloud adoption and the seeds of potential budget overruns
    •How SaaS is converging with the world of SAM
    •Why organizations should be worried about cloud cost
    •How an effective SAM practice can mitigate risks
    •And we’ll share 5 areas you can learn how to control this spend.
  • SAP Indirect Usage risk is real: Five-step plan to minimize exposure Recorded: Aug 17 2017 41 mins
    Joachim Paulini, Brian Skiba, Florian Timm Ascherl
    SAP Indirect Usage costs are no longer just theory. A milestone judgement in the UK courts has confirmed SAP’s right to charge customers for Indirect Usage. But what is Indirect Usage? How big is the risk of unbudgeted costs? And what can you do about it? SAP licensing experts from Snow Software will explore the recent legal ruling and what it means for SAP customers around the world, providing insight and a simple five-step plan on how to optimize SAP access and licensing before it’s too late.
We stop organizations paying too much for the software they consume
Whether it's through lack of control, lack of understanding or lack of compliance, Snow (www.snowsoftware.com) believes that most organizations today end up paying too high a price for their software.


To address this, Snow provides Software Asset Management (SAM) solutions designed to ensure that the $320 billion spent every year on enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.


More than 6,000 organizations worldwide rely on Snow to optimize licensing across in excess of ten million devices, from the mobile to desktop, datacenter to the cloud.

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  • Live at: May 4 2016 6:00 pm
  • Presented by: Barry Friedman, Global VP Vendor Alliances
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