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How to pick the right SAM tool?

SAM has been touted as a way to mitigate license compliance risk but in actuality the true value lies in its ability to reduce software costs and maximize/optimize your software investment.
Additionally, a critical component of a successful SAM program should also be measured by the value it delivers to others in the organization. The definition of “Others” depends on your organization and can include such areas as finance, Security, Help Desk, IT Service Management, HR, etc. This Webinar will focus on leveraging a structured methodology and a simple algorithm to capture the requirements presented by “others”, how to validate the tool’s ability to deliver on those requirements and how much weight they carry in the final selection ensuring all stakeholders need are met.
Recorded May 4 2016 19 mins
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Presented by
Barry Friedman, Global VP Vendor Alliances
Presentation preview: How to pick the right SAM tool?
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  • SAP Indirect Access: Gain visibility, know your risks & effectively manage them Jun 28 2017 4:00 pm UTC 60 mins
    Burton Culley, Snow Software featuring Anoop Mohankumar, Anglepoint
    SAP licensing has always been cumbersome and complex. Increased reviews and claims by SAP related to Indirect Access have made managing your SAP licenses even more complex. Ever growing interconnected applications and interfaces are causing high risk and potential compliance issues due to indirect access. This webinar aims to educate, discuss indirect access risks you may have in your SAP environment, and give insight into your options to manage those risks.
  • Voorkom onnodige financiële risico's door SAP 'Indirect Gebruik' Jun 27 2017 8:00 am UTC 75 mins
    Henk Dibbets - Director IT Asset Management at CGI, Koen Schaeffers - Product Specialist SAP at Snow Software
    Samen met onze partner CGI organiseren wij een webinar waarin wij u uitleggen hoe u onnodige financiële risico's door 'Indirect Gebruik' van SAP kunt voorkomen. Als software experts zien wij in de praktijk dat de licentiering voor SAP nogal complex is. Zoals u vermoedelijk wellicht weet werkt SAP met custom contracts en daarnaast zorgen 3rd party applicaties en add-ons voor veel verwarring. Dit type toegang is bekend als indirect usage.

    SAP-klanten lopen steeds vaker tegen financiële risico’s aan door audits. Wilt u dit voorkomen? Volg dan ons Webinar en wij leggen u binnen een uur uit:
    - Hoe identificeert u “inactive users” binnen uw SAP domein
    - Hoe analyseert u zogenaamde overspent of underspent situatie’s
    - Hoe identificeert u Indirect Usage binnen uw organisatie.
    - Welke SAP condities en voorwaarden leiden tot financiële risico’s
    - Wat kunt u al doen aan indirect usage?

    Voorkom een hoge audit boete voor uw organisatie! Zorg ervoor dat u volledig voorbereid bent en verlaag uw risico tot een minimum.

    Mocht u nog vragen hebben over het Webinar neem dan gerust contact op via infonl@snowsoftware.com
  • Managing Microsoft Reviews - for SMBs Recorded: Jun 21 2017 39 mins
    Scott Waugh, Pre-Sales Consultant
    A recent Snow Software survey asked SAM and IT Managers to identify the top three vendors they feared being audited by. 75% of respondents highlighted Microsoft, followed by 53% for Oracle and 33% for SAP. In this webinar you will learn:
    - What’s the difference between a Microsoft Review & a Microsoft Audit?
    - 5 steps to being “audit ready”
    - How to avoid unplanned license spend
  • NEW DATE: SAM Quick Wins in Public Sector Recorded: Jun 20 2017 45 mins
    Rory Canavan, SAM Charter
    Understanding what to do with SAM technology is every bit as important as having a SAM suite – if you are keen to know what to do with the data that goes into and comes out of your SAM suite then this is the WebEx for you. Rory Canavan of SAM Charter in partnership with Snow Software, is giving a 30 minute presentation on what you as an IT professional can do to improve the state of your SAM maturity, and so cascade those changes into tangible benefits for your organisation.
  • SAM Trends 2017 with Deloitte Recorded: Jun 8 2017 59 mins
    Diederik Van De Sijpe, Hans Vandewijer, Christian Den Boer & Ruben Claes
    The complexity of getting visibility and control on your IT spend will only increase in the coming year. Comply with the licensing of software vendors is an absolute must, but not an easy task. While your IT landscape is evolving continuously it has a huge impact on how you should deal with Software Asset Management (SAM). What are the key developments you must take in 2017?

    Deloitte and Snow Software discuss the six SAM trends for 2017:

    1. The gap between IT and the business
    2. Growing focus on paying for actual use
    3. Growing number of devices
    4. Increasing complexity of IT environments
    5. The continuous rising number of software audits
    6. The ever increasing License complexity

    During this one-hour webinar we will go into details on how these trends impact your daily job and how Deloitte and Snow Software can help you battle these trends.
  • Licensing Office 365 et son optimisation Recorded: Jun 8 2017 37 mins
    Slim Jabr, Presales France
    L’industrie du logiciel s'oriente de plus en plus vers le modèle Cloud. De plus, Gartner prévoit une importante croissance du marché des applications SaaS. Cela introduit un degré supplémentaire de complexité aux problèmes de gestion des actifs logiciels auxquels font face les entreprises.

    Microsoft Office 365 a été identifié par nos clients comme étant l’une des principales solutions Cloud utilisées en interne. Par conséquent, il est indispensable de mettre en place un outil qui offre une parfaite visibilité sur les licences O365 existantes et utilisées, afin de garantir une optimisation efficace de vos droits d’usage, s’assurer de votre conformité et limiter les risques liés aux audits.

    Snow Software, spécialisé dans la gestion des actifs logiciels, a développé une solution pour vous aider à :

    •Optimiser l’usage de vos licences Office 365
    •Assurer le suivi des installations en local et dans le Cloud avec une seule solution
    •Avoir une meilleure visibilité sur l’utilisation de Office 365

    Nous vous invitons à assister à ce webinar en date du mardi 08 juin à 14h30 (durée maximum : 1h).
  • The Cloud Visibility Challenge: Can IT Leaders Keep On Top of Cloud Spending? Recorded: Jun 7 2017 53 mins
    Tim Jesser, Snow Software featuring Forrester VP Andrew Bartels
    Cloud solutions offer many benefits - lower initial costs, faster deployments, lower operating costs, and more product innovation. But they also enable business units to buy technology without the knowledge or involvement of the CIO. This creates a visibility challenge for the CIO and the IT function. "Dark" cloud spending can create security exposures, compliance risks, higher costs and operational problems.

    Join Snow Software and a guest from Forrester Research as they:

    • Explore the shift in IT spend and how it is driving the need for CIOs to redefine themselves as the Chief Influence Officer.
    • Share how to use data and intelligence about what’s happening on the network to protect against unplanned expenditure
    • Show how you can retain control of costs, optimization and risk in your IT operations.

    Start shaping your future role in the digital business today.
  • Top Five Reasons for SAM Recorded: May 17 2017 67 mins
    David Foxen
    The importance and significance of Software Asset Management (SAM) has increased significantly over the past ten years. This is due to increased complexity of license metrics, enhanced technologies and the threat of vendor audits.

    In this webinar, Snow Software will walk you through the Top 5 Reasons as to why you need Software Asset Management within your organization.
  • What you can't see will hurt you: Track Cloud App usage & reduce overspend Recorded: May 4 2017 51 mins
    Tim Jesser and Forrester Principal Analyst, Charles Betz
    Better agility, faster deployment and lower IT resource demands.  With 87% of enterprises using cloud applications the value is clear.  But along with benefits of infrastructure and maintenance cost savings comes significant financial risks.  SaaS applications such as O365 can drive overspend in the form of over-provisioning of user accounts, excessive account entitlement and duplication of on-premises licenses. 

    The burden on IT leaders becomes even greater as an increasing amount of technology spend decisions are owned by business units.  Snow Software will show how to create complete visibility of application usage and spend across all deployment platforms regardless of technology spend ownership.  Learn the critical yet simple steps you can take to track cloud application usage and reduce financial risks.
  • Microsoft Audit Success: The five key failures to avoid Recorded: Apr 27 2017 46 mins
    Michael Krutikov, Rich Gibbons (ITAM)
    Three-quarters of IT and finance leaders fear a software audit by Microsoft. More than Oracle, IBM or SAP. In fact, 68% say they have been audited by the world’s largest software publisher in the last 12 months alone* and this looks set to increase.

    But software audits don’t need to be scary if you’re armed with the right information and insight.

    The key is identifying and addressing the key points of failure in a Microsoft software audit:

    •SQL connections
    •SQL virtualization
    •Managing Office editions
    •Self-Provisioning of Office 365
    •Azure sprawl

    Join Microsoft licensing guru, Rich Gibbons from ITAM Review and compliance pros from the world’s leading SAM technology provider, Snow Software, for a 45-minute masterclass in Microsoft audit readiness.


    * Snow Software research, December 2016
  • Les usages indirects SAP® et les redressements financiers Recorded: Apr 25 2017 43 mins
    Patrick Thon, SAP PreSales Manager France Snow Software
    La question des usages indirects SAP® est d'actualité car les sociétés commencent à subir des redressements financiers de plusieurs millions d'euros.

    L'impact de la récente décision de la Haute Cour de justice britannique sur les clients SAP® pourrait bientôt suivre en France. En effet, les contrats existants ont une définition de l’usage des logiciels SAP® qui ne correspond plus à la réalité de la gestion des licences comme le conçoit SAP® actuellement.

    Venez assister à notre webinar du mardi 25 avril pour voir comment vous préparer à ce type d'audit et vous assurer une exposition financière minimum à ce risque, de plus en plus élevé.
  • Entretien avec un DSI autour du sujet du SAM Recorded: Apr 18 2017 55 mins
    Karim Maadi, Presales Consultant France
    La gestion des actifs logiciels ou Software Asset Management (SAM) est devenue une préoccupation majeure au sein de l'entreprise.

    Les décideurs (DSI, directeurs des achats, DAF ou autres) ne s'interrogent plus sur la nécessité de gérer leurs actifs logiciels mais sur les moyens d’en tirer un maximum d’avantages et de bénéfices en termes de gains financiers et de coûts évités, mais également de protéger leur entreprise contre les risques de non-conformité vis-à-vis des éditeurs de logiciels.

    A travers un scénario fictif de réunion avec un DSI sur le sujet du SAM, tiré de nos expériences sur le terrain, nous vous proposons de découvrir :

    - Les questionnements de ces décideurs et ce qui les amène à vouloir investir pour mieux gérer leurs actifs logiciels et à contrario ce qui les freine

    - Comment Snow Software répond concrètement à ces problématiques pour aider les entreprises à gérer efficacement les actifs logiciels
  • Find out the do's and don'ts during an Oracle audit! Recorded: Apr 12 2017 60 mins
    Christian Den Boer & b.lay Director, Richard Spithoven
    Together with our partner b.lay we tackle the fundamental aspects our customers face during an Oracle audit.

    It is no secret that most software publishers now have software audit practices and some are aggressively pushing license compliance audits as part of their revenue model. Gartner[1] states that 68% of organizations experience two or more audits annually so it’s best to be well prepared.

    This webinar will cover key aspects of the Oracle Audit process and understanding the real deal of the cloud resolution offered in case of a non-compliance situation.
    Topics covered during the webinar are:
    - Common misunderstandings and issues
    - Oracle audit process
    - The cloud deal
    - Best solution to tackle a software audit

    [1] Competitive Landscape: Software Asset Management Tools. Published: 26 August 2016. Analyst(s): April Adams, Hank Marquis, Gary Spivak
  • Bénéfices d’une meilleure gestion de vos licences logicielles Recorded: Mar 28 2017 47 mins
    Florian Jorno
    Les directions informatiques se sont longtemps consacrées à l’optimisation de leur parc informatique d’un point de vue matériel. Cependant, un nouvel axe d’optimisation sous-estimé par de nombreuses entreprises doit être mis en lumière, la considération du logiciel en tant qu’actif.

    Snow Software, spécialisé dans la gestion des actifs logiciels, a su se positionner en tant qu’acteur de référence sur les problématiques de Software Asset Management (SAM) rencontrées par les entreprises.
    Différents leviers d’optimisation et de maîtrise des risques financiers vous seront illustrés d’une manière pratique, sous la forme de « Quick Wins », à travers notre solution Snow License Manager (SLM), au cours de ce webinar.
  • Réussir une gestion de configuration ITSM (CMDB) efficace Recorded: Mar 23 2017 47 mins
    Karim Maadi
    La mise en place d'une gestion de configuration (CMDB) ITSM efficace est essentielle pour les organisations qui souhaitent comprendre et maitriser les différents composants de leur système informatique afin de :

    - fournir aux utilisateurs les services et logiciels dont ils ont besoin
    - automatiser et rationnaliser leur processus IT

    Cependant, d'après le Gartner :

    " D'ici 2018, 75 % des organisations IT verront leurs efforts de gestion de configuration échouer en raison du manque de standardisation "

    Le défi est donc majeur et ne consiste pas seulement à construire une base de données de gestion de configuration (CMDB) mais surtout à garantir que le référentiel des actifs IT (matériels et logiciels), les utilisateurs et les relations entre eux, soient standardisés, utilisables et constamment à jour. Les changements de configuration et d'infrastructure peuvent rapidement rendre ce référentiel erroné.
  • SAP Indirect Usage risk is real: Five-step plan to minimize exposure Recorded: Mar 15 2017 41 mins
    Joachim Paulini, Brian Skiba, Florian Timm Ascherl
    SAP Indirect Usage costs are no longer just theory. A milestone judgement in the UK courts has confirmed SAP’s right to charge customers for Indirect Usage. But what is Indirect Usage? How big is the risk of unbudgeted costs? And what can you do about it? SAP licensing experts from Snow Software will explore the recent legal ruling and what it means for SAP customers around the world, providing insight and a simple five-step plan on how to optimize SAP access and licensing before it’s too late.
  • SAP Indirect Usage costs more than you think. Learn how to avoid financial risk. Recorded: Feb 16 2017 41 mins
    Brian Skiba, Dan Kirtley
    SAP customers are becoming increasingly exposed to financial risk through audits, particularly where third party applications and add-ons indirectly access and use SAP data.

    This type of access is known as Indirect Usage.

    In this webinar, we explain how some of the recent amendments to SAP’s terms and conditions might lead to further exposure for your organization. You will learn how to efficiently highlight activity in the SAP system to identify where Indirect Usage may be taking place and what to do about it.

    Don’t walk your organization into a hefty audit fine! Make sure that you’re fully prepared and reduce your exposure to a minimum.
  • Why SCCM and Snow Creates Successful SAM Recorded: Dec 14 2016 25 mins
    Sean McLaughlin - Senior Sales Executive
    This webinar highlights how organizations can combine the power of SCCM with specialist SAM capabilities from Snow Software - creating a highly effective and affordable integrated SAM solution that maximizes an organization's existing investments.
  • Otimize o valor do seu investimento SAP Recorded: Nov 23 2016 25 mins
    Elvis Martins
    Como a sua empresa garante que está obtendo o melhor valor do seu investimento SAP?

    O licenciamento SAP é complexo e as definições contratuais são difíceis de interpretar. Além da complexidade, falta de visibilidade e atividade dos usuários no sistema SAP, faz com que seja um desafio para alocar o tipo de licença correta.

    A Snow convida você a participar do webinar para entender como um gerenciamento eficaz de Ativos de Software SAP, oferece enormes benefícios para o seu negócio em termos de optimização de custos e conformidade.

    O Elvis Martins, palestrante do webex, é um ex-auditor de licenciamento SAP. Mais recentemente ele tem vindo a aconselhar os clientes em como otimizar os seus ativos.
  • Optimice el valor de su inversión en SAP Recorded: Nov 23 2016 28 mins
    Elvis Martins
    ¿Cómo su empresa se asegura de que usted está recibiendo el mejor valor de su inversión en SAP?

    La concesión de licencias de SAP es compleja y las definiciones contractuales son difíciles de interpretar. Además de la complejidad, la falta de visibilidad y la actividad de los usuarios en el sistema SAP, hace que sea un reto para asignar la licencia correcta.

    Snow te invita a participar en el seminario para entender cómo una gestión eficaz de activos de software SAP ofrece enormes beneficios a su negocio en términos de optimización de costos y el cumplimiento.
We stop organizations paying too much for the software they consume
Whether it's through lack of control, lack of understanding or lack of compliance, Snow (www.snowsoftware.com) believes that most organizations today end up paying too high a price for their software.


To address this, Snow provides Software Asset Management (SAM) solutions designed to ensure that the $320 billion spent every year on enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.


More than 6,000 organizations worldwide rely on Snow to optimize licensing across in excess of ten million devices, from the mobile to desktop, datacenter to the cloud.

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  • Live at: May 4 2016 6:00 pm
  • Presented by: Barry Friedman, Global VP Vendor Alliances
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