SAM in the Cloud

Presented by

David Foxen, SAM Evangelist

About this talk

The introduction of Cloud technologies and subscription licensing has caused a lot of confusion for some organisations. They wrongly believe that there is no need for software asset management anymore as the licenses ‘manage themselves.’ This is not the case. Cloud technologies adds a new dimension and challenge to the SAM world. The focus is now on optimisation and ensuring that investment in Cloud services such as Azure does not go to waste. There is also the threat of spending hundreds of thousands on un-used Cloud services, something SAM needs to manage. Join Snow Software as they explain the new challenges for SAM professionals, and why your organisation needs software asset management now, more than ever!

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Whether it's through lack of control, lack of understanding or lack of compliance, Snow ( believes that most organizations today end up paying too high a price for their software. To address this, Snow provides Software Asset Management (SAM) solutions designed to ensure that the $320 billion spent every year on enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few. More than 6,000 organizations worldwide rely on Snow to optimize licensing across in excess of ten million devices, from the mobile to desktop, datacenter to the cloud.