SAM in 2017

Presented by

David Foxen, SAM Evangelist

About this talk

Software Asset Management (SAM) is constantly evolving to keep up with current technology and vendor activity. 2016 has been a big year for SAM, playing an important role within the organisation through building important relationships with key stakeholders. But what is in store for 2017, and what are the key business drivers for Software Asset Management? Snow Software will explore the biggest challenges for SAM in 2017, and what we believe will be the key drivers for the adoption and progression of SAM within organisations. 2017 will be another big year for SAM, make sure you’re prepared!

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Whether it's through lack of control, lack of understanding or lack of compliance, Snow ( believes that most organizations today end up paying too high a price for their software. To address this, Snow provides Software Asset Management (SAM) solutions designed to ensure that the $320 billion spent every year on enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few. More than 6,000 organizations worldwide rely on Snow to optimize licensing across in excess of ten million devices, from the mobile to desktop, datacenter to the cloud.