Paul Senatori, Mary Harris
The media has an insatiable appetite for stories about how science and discovery is saving, improving, and extending people's lives. Outreach, story development, case studies, content marketing, social media programs, etc. are critical to creating customer awareness and driving drug sales. Will show you how you can use simple analytics to track and manage media benchmarks for your drug brands, competing brands, and the diseases and health care issues afffecting your market. Set your PR compass for success. Learn how you can use earned media analtyics to get practical, valuable, actionable insight into your brands' health and your PR outreach.