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Data Science at Pfizer: Improving Machine Learning with a Data Catalog

Pfizer, one of the world’s largest pharmaceutical companies, leverages data science to do everything from improving application development to finding insights into rare diseases. To better serve the needs of the business users, Pfizer leverages an innovative analytics platform with the Alation Data Catalog.

Join Kathy Xu, data science senior associate at Pfizer, to get a view into data science at Pfizer and learn how she leverages the Alation Data Catalog to more effectively meet the needs of end-users with machine learning.

In this webinar, Kathy will discuss:

• Pfizer’s approach to making data science work for business users
• How Alation helps make data and projects easier to find and understand
• Why documentation is critical to the data science teams effectiveness
Live online Dec 10 7:00 pm UTC
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Presented by
Kathy Xu, Data Science Senior Associate at Pfizer
Presentation preview: Data Science at Pfizer: Improving Machine Learning with a Data Catalog

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  • Ready for a Machine Learning Data Catalog? Feb 27 2020 4:00 pm UTC 71 mins
    Michele Goetz, Principal Analyst, Forrester Research and Stephanie McReynolds, VP of Marketing, Alation
    Learn how to how to select a Machine Learning Data Catalog that is right for your organizations' needs

    Data Catalogs are a new category of software solutions that are bringing value to self-service analytics by instilling trust in analytics.

    Whether you are an analytics leader, enterprise architect or data governance professional, data catalogs can increase the productivity of your teams. But as with most new technologies, selecting a data catalog can be challenging.

    Earlier this year, Forrester released the Forrester Wave™: Machine Learning Data Catalogs, Q2 2018 (MLDCs). This report describes the data cataloging market landscape, lists the key features and ranks vendor offerings relative to one another.

    The report’s author and our guest speaker Michele Goetz, principal analyst at Forrester, and Stephanie McReynolds, VP of marketing at Alation, discuss the trends that have led to the rise of Machine Learning Data Catalogs and how to select the data catalog that meets your needs.

    They cover:

    • How MLDCs demonstrate ROI in many cases within four weeks

    • Where data catalogs drive value - self-service analytics, data science, and data governance use cases

    • Why the combining machine learning AND collaboration features are critical to data cataloging success
  • Drive Transformation Through Data-Driven Decision-Making Feb 20 2020 4:00 pm UTC 61 mins
    Doug Henschen, VP & Principal Analyst, Constellation Research and Stephanie McReynolds, SVP of Marketing, Alation
    Enterprise Data Catalogs Deliver on the Promise of Self-Service Analytics

    If you want to promote data-driven decision-making, you must provide access to trusted data. Yet so many organizations struggle to get their arms around their information assets. Self-service analytics initiatives, next-generation data warehouses, and data lake initiatives can only succeed if users can quickly find, understand and trust what they need. Data catalogs can be a catalyst for data democratization, but it’s important to look for enterprise-grade options that can span all sources and both on-premises and cloud deployments. Also important are agile governance capabilities that won’t get in the way of self-service?

    Join this webinar with Doug Henschen, VP & Principal Analyst at Constellation Research, and Stephanie McReynolds, Senior Vice President of Marketing at Alation and learn:

    • Why data is at the heart of true digital transformations

    • How data catalogs are key to successful business outcomes with analytics

    • What sets catalogs built for business users and self-service apart

    • How catalogs can govern without getting in the way of discovery

    • How machine learning is creating breakthroughs in understanding data usage.

    Watch this webinar to take a deep dive into how data catalogs are key to successful business outcomes with analytics and self-service.
  • Successful BI with a Data Catalog Feb 13 2020 4:00 pm UTC 60 mins
    Bill Hostmann, Research Fellow, Dresner Advisory Services and Aaron Kalb, Co-founder & CDO, Alation
    Data catalogs have emerged as a key enabler for BI, addressing half of the difficulty posed to successful BI: finding, accessing and using analytics content.

    See analytics industry veteran Bill Hostmann as he shares learnings from Dresner Advisory Services’ third annual Data Catalog Market Study, including:

    • Recommendations for investing in BI
    • The correlation between governance and successful BI
    • The top considerations for investing in a data catalog
    • An overview of data catalog features and capabilities of top priority to end-users

    And, Alation’s CDO Aaron Kalb will discuss how Alation, the top-ranked in the study for the third year in a row, supports BI users and stewards.

    Watch this webinar to learn how your organization can leverage a data catalog to succeed in business intelligence.
  • Case Study: How to Turn Data into an Asset With Impeccable Curation Feb 6 2020 4:00 pm UTC 58 mins
    Pat Dever, Chief Data Strategist, Avista and Stephanie McReynolds, SVP of Marketing, Alation
    Going beyond what is expected of data to deliver greater value.

    Avista provides electric and natural gas service to customers across 30,000 square miles in eastern Washington, northern Idaho, parts of southern and eastern parts of Oregon, and Juneau, Alaska. Customer data allows Avista to deliver electricity and gas — the core business. But now, Avista is seeking to go beyond and deliver greater value by treating data like an asset.

    To uncover the greater value in its data, Avista has set the goal of curating 100% of its data, including customer, financial, geospatial, and energy training and risk management data. To do so, Avista is leveraging the Alation Data Catalog to provide a single-source of reference for all of its data and knowledge on that data.

    See Pat Dever, Chief Data Strategist at Avista, discuss how Avista is changing its culture to treat data as an asset in a highly regulated industry. And, learn more about how the Alation Data Catalog supports agile stewardship from Alation’s Stephanie McReynolds.

    Watch the webinar to learn how to build a data culture to drive greater value from data.
  • How to Build A Data Catalog That Improves Productivity & Fosters Collaboration Jan 30 2020 4:00 pm UTC 61 mins
    Richard Thomas, Principal Solutions Architect, Caserta and Aaron Kalb Co-founder, VP of Design&Strategic Initiatives, Alation
    Maximize your existing investments in data

    Data catalogs are becoming essential to data-driven organizations. The combination of human curation and machine learning is crucial to making data both discoverable and understandable by a wide range of data users while improving productivity, and fostering collaboration.

    Tune into the webinar to learn:

    • How a data catalog can support your organizations self-service goals
    • Methods and tools to democratize your data
    • The importance of automation in the use and re-use of data
    • How a data catalog can drive greater value from existing investments in data and analytics

    Watch the webinar to learn how a data catalog can maximize your existing investments in data and analytics and drive real world results.
  • Hail to the New Chief (of Data) Jan 23 2020 4:00 pm UTC 64 mins
    Jennifer Belissent, Principal Analyst, Forrester and Stephanie McReynolds, VP of Marketing, Alation
    Companies today strive to be insights-driven – systematically using data to improve customer experience, streamline operations and create competitive advantage. Yet insights-driven decisions don’t come easily. Fewer than one-third of decision-makers report that their requests for support with business intelligence and advanced analytics are fulfilled within days or weeks.

    Hail to the new chief (of data). Now, 51 percent of firms globally have chief data officers. While the role itself has been around for years, the mandate has shifted in recent years from locking down data to driving its use and deriving value. Top of mind for 87 percent of CDOs is getting data into the hands of users – data preparation and access through catalogs and self-service tools.

    This webinar unveils new Forrester original research on the role of the CDO and describes how key technologies are supporting organizational development in insights-driven organizations. Register to learn how data catalogs have assisted with CDO strategic initiatives at organizations from the City of San Diego to Pfizer.
  • Removing Analytics Bottlenecks with a Data Catalog Jan 16 2020 4:00 pm UTC 48 mins
    Kelly Barnes, Data Operations and Data Integrity Leader, Genentech
    Meet the biotech giant's digital transformation goals

    Genentech’s gRED Early Clinical development team was able to reduce the time needed for a single analysis from weeks to a day or less—helping to meet the biotech giant’s digital transformation goals.

    Kelly Barnes, a data operations and data integrity leader at Genentech, discusses how the biotech leader is leveraging a data catalog to empower analysts to self-serve. With a data catalog as a central source of reference for finding and understanding data, Genentech’s gRED team has been able to remove the need for IT and data management involvement in data discovery and empowered analysts of a wide-range of backgrounds to unlock the potential of previously difficult to use data.

    Watch this webinar to learn how to reduce the time needed for a single analysis from weeks to a day or less.
  • How to Democratize Data Across an Organization Jan 9 2020 4:00 pm UTC 58 mins
    Doug Gray Principal, Data&Analytics, Strategy&Architecture, Caserta and John Wills Sr Dir of Professional Services, Alation
    Distribute data across your organization to unlock its full potential

    The data mandate is clear. Data is valuable and should be treated as a critical business asset. And yet, many organizations struggle to make data available across the enterprise where it can be leveraged to solve problems, make decisions, discover opportunities, and generate tangible business value. As a result, the ultimate goals of data use, like increasing profitability and reducing costs, fall short. But now, new technologies and methodologies have emerged that are making data democratization a reality.

    Data Democratization is the ability to make valuable information accessible across the enterprise to a wide range of data consumers from analysts and data scientists to business users and subject matter experts. The goal of data democratization is to allow even non-specialists to self-serve — discover, understand, and analyze data without requiring outside help.

    Watch this webinar to learn the opportunities and challenges associated with Data Democratization, the methodologies and technologies that are required to make Data Democratization a reality, such as Data Governance, Data Cataloging, Data Virtualization, and Data Science Desktops, and how leading organizations are successfully implementing data democratization.
  • The Latest Trends in Data Cataloging for BI Dec 19 2019 4:00 pm UTC 61 mins
    Bill Hostmann, Research Fellow, Dresner Advisory Services and Stephanie McReynolds, VP of Marketing, Alation
    This new report highlights data cataloging's importance for helping organizations find data for successful BI

    Analytics industry veteran Bill Hostmann shares the latest trends in data cataloging from Dresner Advisory Services’ second annual Data Catalog Market Study.

    In this webinar, Bill discusses:

    • The correlation between difficulty finding data and the success of BI

    • The importance of governance which 90 percent of respondents state is either "critical," "very important," or "important"

    • An overview of data catalog features and capabilities of top priority to end users

    And, Alation’s Stephanie McReynolds discusses how Alation, the top-ranked solution in the study for the second year in a row, can support agile stewardship and larger data governance initiatives.

    Watch this webinar to learn how your organization can leverage a data catalog to succeed in business intelligence.
  • Agile Data Governance: a Bottom-up Approach Dec 12 2019 4:00 pm UTC 63 mins
    Malcolm Chisholm, Chief Innovation Officer, First San Francisco Partners and Aaron Kalb, Co-founder, Alation
    Scalable and sustainable data governance is at the heart of digital transformation

    Digital disruption (and transformation) is happening at a daunting scale and speed – and no business or industry is immune. With data at the heart of digital transformation, scalable and sustainable governance is more important than ever.

    In today’s big-data-fast reality, many organizations have hundreds of thousands of data sources, potentially millions of different data sets, and a growing number of self-service users consuming that information broadly. Traditional top-down, workflow-driven data governance just can’t keep up. What’s needed is a modern approach to governance that’s agile, scalable, and takes advantage of machine learning to meet the needs of data-driven businesses.

    Watch First San Francisco Partners’ Chief Innovation Officer Malcolm Chisholm and Alation Co-founder Aaron Kalb discuss best practice tips and practical approaches for:

    • Creating a framework for bottom-up-driven governance that balances user empowerment and collaboration with data regulatory/privacy compliance

    • Managing data acquisition and data stewardship with agile methodologies

    • Integrating the data catalog into holistic governance practices to link data producers and consumers

    • Building a data architecture foundation to support agility and scale
  • Data Science at Pfizer: Improving Machine Learning with a Data Catalog Dec 10 2019 7:00 pm UTC 60 mins
    Kathy Xu, Data Science Senior Associate at Pfizer
    Pfizer, one of the world’s largest pharmaceutical companies, leverages data science to do everything from improving application development to finding insights into rare diseases. To better serve the needs of the business users, Pfizer leverages an innovative analytics platform with the Alation Data Catalog.

    Join Kathy Xu, data science senior associate at Pfizer, to get a view into data science at Pfizer and learn how she leverages the Alation Data Catalog to more effectively meet the needs of end-users with machine learning.

    In this webinar, Kathy will discuss:

    • Pfizer’s approach to making data science work for business users
    • How Alation helps make data and projects easier to find and understand
    • Why documentation is critical to the data science teams effectiveness
  • The Unstoppable Rise of the Data Catalog Recorded: Aug 29 2019 62 mins
    Matt Aslett, VP AI & Analytics & Aaron Kalb, Chief Data Officer
    In his report, From out of nowhere: the unstoppable rise of the data catalog, Matt Aslett, research director at 451 Research, writes about the rapid rise in adoption of data catalogs.

    Sparked by the challenges created by having data spread across multiple platforms and residing in multiple locations, data catalogs have become critical to a modern analytics stack. Now, data catalogs are a prerequisite for a functional data lake and a key enabler for more exploratory approaches to analytics.

    Subject matter experts—Matt Aslett and Aaron Kalb—discuss key functionalities of machine learning data catalogs, and lessons learnt from data catalog journeys of industry leaders.

    Watch the webinar to learn how data catalogs drive successful business outcomes in a self-service analytics environment.
  • Using a Machine Learning Data Catalog to Reboot Data Governance Recorded: Aug 21 2019 66 mins
    Sharon Graves, Enterprise Data, BI Tools Evangelist, GoDaddy; David Loshin, Principal Consultant, Knowledge Integrity, Inc.
    Traditional data governance fails to address how data is consumed and how information gets used. As a result, organizations are failing to effectively share and leverage data assets. To meet the needs of the business and the growing number of data consumers, organizations, like GoDaddy, are rebooting data governance.

    Join industry expert David Loshin and Sharon Graves, business intelligence (BI) tools evangelist at GoDaddy, as they discuss the need to think about data governance with end users in mind and how a machine learning data catalog can help.

    And, learn how Sharon and her team are leveraging the Alation Data Catalog to guide analysis while fostering a self-service environment where everyone is encouraged to leverage data to make decisions.
  • The Speed of Self-Service + Trust in Data: Tableau and The Alation Data Catalog Recorded: Jun 12 2019 44 mins
    Ashley Howard, Sr. Technology Evangelist, Tableau; Aaron Kalb, Co-Founder & CDO, Alation
    Traditionally, self-service analytics and data governance have been at odds. The freedom to enable more people to visualize and analyze data has conflicted with the need to govern data. Either analytics becomes the Wild Wild West where insights are difficult to trust, or data is so tightly controlled that insights are few and far between.

    In this webinar, learn how Tableau and the Alation Data Catalog work together to pair the speed of self-service with agile data governance, surfacing trusted data within the analysis workflow, and making it easy to make confident data-driven decisions.

    Join the webinar to:

    - Learn how Alation and Tableau make it easy to find and understand relevant data
    - Understand how endorsements, warnings, and deprecations can provide guardrails for analysis
    -See agile governance in action with Alation and Tableau
  • Bringing Data to Life with Visual Insights Recorded: Jun 12 2019 46 mins
    Erin Junio (BrightTALK), Aaron Kalb (Alation), Ashley Howard (Tableau)
    As data visualization technology continues to evolve, it gives businesses the edge they need to dive deeper into their data with analytics, enriching the data discovery process and revealing answers to questions that analysts might not have even known they had. Properly executed visual analytics can help organizations discover patterns and insights that lead to tangible results in today's competitive marketplace.

    Join this live panel and discover the latest tools, techniques and strategies industry experts are using to visually transform their data for compelling business intelligence and analytics use cases.
  • Make Confident Data Driven Decisions with Human Curation + Machine Learning Recorded: Feb 12 2019 51 mins
    Aaron Kalb, Co-founder & VP of Design and Strategic Initiatives, Alation
    Despite big investment in big data, less than a third of companies are connecting analytics to action. A major factor is lack of trust.

    Finding relevant data assets isn’t easy, and when you do find data that seems useful, it can be hard to trust without context. Is this data up to date? Where did the numbers come from? Why is there a similar chart that points to a very different conclusion?

    By combining human collaboration with machine learning recommendations, a machine learning data catalog can create the foundation for confident data driven decision making by adding context and transparency.

    Join the webinar to learn:

    - How a data catalog makes it easier to find, understand, and trust data
    - Why learning from human behavior is critical to smart machine learning recommendations
    - How to create the foundation for agile stewardship
Alation, Inc.
Alation, the data catalog company, is building a data-fluent world by changing the way people find, understand, trust, use, and reuse data. The first to bring a data catalog to market, Alation combines machine learning and human collaboration to bring confidence to data-driven decisions.

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  • Live at: Dec 10 2019 7:00 pm
  • Presented by: Kathy Xu, Data Science Senior Associate at Pfizer
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