How Nielsen is Becoming Predictive with the Help of an Enterprise Data Catalog

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Presented by

Andy Carrington, VP Data Governance at Nielsen and Aaron Kalb, Co-founder and Chief Data Officer at Alation

About this talk

Nielsen is an information, data, and measurement firm that operates in more than 100 countries that provides data and insights to nearly every retailer and consumer packaged goods company in the world. Now, Nielsen is undergoing a reinvention, leaning more into data, and expanding its offering to include predictive analytics. But change isn’t easy. Nielsen must gain a better understanding of radically inconsistent data and unpack, deeply siloed tribal knowledge. To help with the reinvention, Nielsen is leveraging the Alation Data Catalog. Alation helps Nielsen’s data scientists and statisticians create new models more efficiently, access data more easily, and better understand data, its source, and what data is right for the analysis at hand. Join Andy Carrington, product leader for Nielsen's global Data Science platform, and Alation’s Chief Data Officer Aaron Kalb to learn how the Alation Data Catalog is helping Nielsen reinvent itself, including a new offering that puts the data and models into the hands of customers. Join the webinar to learn how the Alation Data Catalog: - Makes modeling more efficient for data scientists and statisticians - Ensures that data is understood and leveraged correctly for more accurate results - Making it possible to deliver a new offering to sophisticated customers
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Alation is the leader in enterprise data intelligence solutions, including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Alation’s initial offering dominates the data catalog market. Thanks to its powerful Behavioral Analysis Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. More than 500 enterprises drive data culture, improve decision-making, and realize business outcomes with Alation, including AbbVie, American Family Insurance, Autozone, Cisco, Draft Kings, Exelon, Fifth Third Bank, Finnair, Munich Re, NASDAQ, Parexel, Pfizer, Salesforce, Virgin Australia, and Vistaprint.