Hi [[ session.user.profile.firstName ]]

How Nielsen is Becoming Predictive with the Help of an Enterprise Data Catalog

Nielsen is an information, data, and measurement firm that operates in more than 100 countries that provides data and insights to nearly every retailer and consumer packaged goods company in the world. Now, Nielsen is undergoing a reinvention, leaning more into data, and expanding its offering to include predictive analytics. But change isn’t easy. Nielsen must gain a better understanding of radically inconsistent data and unpack, deeply siloed tribal knowledge.

To help with the reinvention, Nielsen is leveraging the Alation Data Catalog. Alation helps Nielsen’s data scientists and statisticians create new models more efficiently, access data more easily, and better understand data, its source, and what data is right for the analysis at hand.

Join Andy Carrington, product leader for Nielsen's global Data Science platform, and Alation’s Chief Data Officer Aaron Kalb to learn how the Alation Data Catalog is helping Nielsen reinvent itself, including a new offering that puts the data and models into the hands of customers.

Join the webinar to learn how the Alation Data Catalog:
- Makes modeling more efficient for data scientists and statisticians
- Ensures that data is understood and leveraged correctly for more accurate results
- Making it possible to deliver a new offering to sophisticated customers
Recorded Apr 14 2020 63 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Andy Carrington, VP Data Governance at Nielsen and Aaron Kalb, Co-founder and Chief Data Officer at Alation
Presentation preview: How Nielsen is Becoming Predictive with the Help of an Enterprise Data Catalog

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Cisco + Alation: Active Data Governance Oct 15 2020 4:00 pm UTC 61 mins
    Abra Le, Cisco | Aisha Memon, Cisco | Lakshmi Randall, Alation
    Combining Data Democracy and Data Governance to Deliver Digital Experience

    Cisco is a worldwide leader in IT, networking, and cybersecurity solutions with more than 70K employees and 60K partners. To deliver a superior digital experience to customers, Cisco is empowering its workforce and business partners by combining data democratization with an active approach to data governance to ensure quality, compliance, process, and stewardship standards are maintained across Cisco’s data assets.

    Cisco is partnering with the Alation Platform to enable this revolutionary approach to governance. Hear from Abra Le, director of data governance at Cisco, Aisha Memon, data governance lead at Cisco, and Lakshmi Randall, director of solutions marketing at Alation, to learn:

    - Why traditional governance initially failed at Cisco
    - Why data democratization and risk mitigation represent two sides of the same coin for driving business value
    - How Cisco is enabling a trustworthy, transparent data foundation with Alation’s data catalog
  • How Hulu Drives Data Trust and Accessibility with a Data Catalog Oct 8 2020 2:00 pm UTC 49 mins
    Gregg Rinsler, Senior Manager of Data Governance and Data & Analytics at Hulu
    Hulu is a live & on-demand video subscription service that deals with billions of rows of data every hour. All of that data — on everything from viewership to content and engagement — is vital to the strength of the service and the viewer’s experience. To create the most value from that data, Hulu is leveraging Alation’s data catalog to build the foundation for accessibility and trust that makes so much more possible including collaboration, data stewardship, and data democratization.

    Join Gregg Rinsler, senior manager of data governance and data & analytics at Hulu, to learn how one of the most popular streaming services in the US leverages Alation’s data catalog to gain a holistic view of its data that is now driving more than 20 value-driving analytics use cases.
  • Mythbusting the Modern Data Catalog Oct 6 2020 5:00 pm UTC 43 mins
    Paige Bartley Sr Analyst Data, AI, & Analytics 451 Research | Aaron Kalb Co-founder & CDO Alation
    Does a data catalog eliminate data silos? Can there be a data catalog to 'rule them all'? 451 Research and Alation separate fact from fiction on these myths and more.

    More and more enterprises are turning to data catalogs to drive digital transformation and create a thriving data culture. As demand for data catalogs has grown, however, some common ‘myths’ have arisen. Watch this on-demand webinar to find out which myths are fact and which are fiction.

    Paige Bartley, senior analyst for data, AI, and analytics, 451 Research, and Aaron Kalb, co-founder and CDO, Alation, examine the top-four assumptions about data catalogs.

    Backed by the latest research from 451 Research and real-world customer feedback, Paige and Aaron dive into these common myths:

    Myth #1: A data catalog is either for governance or analytics, not both
    Myth #2: Data analysts waste huge amounts of time just looking for data
    Myth #3: A data catalog alone will eliminate the problems associated with data silos
    Myth #4: There can be a single enterprise catalog to 'rule them all'
  • How Riot Games Takes an Active Approach to Data Governance Sep 29 2020 5:00 pm UTC 60 mins
    Chris Kudelka & Michael Leslie of Riot Games; Bob Seiner, KIKconsulting.com; John Wills, Alation
    Riot Games created and runs “League of Legends,” the world’s most-played PC game and most-viewed eSport — and is now transforming to become a multi-title publisher. To keep pace with this transformation and support a growing player base of millions, Riot Games is taking a page from Bob Seiner’s book, “Non-Invasive Data Governance: The Path of Least Resistance and Greatest Success,” and leveraging the Alation Data Catalog to help guide accurate, well-governed analysis.

    Bob Seiner, Riot Games’ Chris Kudelka, Technical Product Manager, and Michael Leslie, Senior Data Governance Architect, and Alation’s John Wills, VP of Professional Service, for an inside look at Data Governance at one of the world’s leading gaming companies.

    Watch this on-demand webinar to learn:
    - How Riot Games is implementing Non-Invasive Data Governance
    - How this new approach to Data Governance helps to drive the business
    - How the Alation Data Catalog helps Riot Games create the foundation for guiding accurate, well-governed data use
  • Collaborative Data Science at Pfizer Recorded: Jul 21 2020 55 mins
    Neil Patel, Director of Data Science at Pfizer; Raja Perumal, Sr. Mgr, Business Development at Alation
    The value of data science multiplies when it is used and applied across the organization. Successful data science should impact the business — and that requires data scientists to not only collaborate with one another but also with data consumers of differing technical expertise and experience.

    In this latest Data Science Central webinar, learn how Pfizer’s data science team is implementing collaboration in the right context — from processes to team structure and tools, like the Alation Data Catalog and Dataiku — to help make a greater impact with data science. And, see how the Alation Data Catalog and Dataiku work together for seamless data science collaboration.

    Access this educational webinar to see how Pfizer excels in making data science collaborative.
  • AbbVie: Democratizing Data and Removing Silos with a Data Catalog Recorded: Jul 14 2020 59 mins
    Karthik Kandamuri, Senior Enterprise Architect at AbbVie; Mitesh Shah, VP of Product Marketing at Alation
    Learn how a leading biopharma evaluated and implemented a data catalog to mature advanced analytics and AI.

    AbbVie is a global biopharmaceutical company working to mature Advanced Analytics and Artificial Intelligence capabilities. With a broad mix of internal and external data and multiple user personas, each with multiple use cases, democratizing data is challenging. To overcome this challenge, AbbVie is leveraging the Alation Data Catalog to break down silos, increase discoverability, and foster collaboration.

    Watch Karthik Kandamuri, who is leading the innovation and capabilities in the area of analytics at AbbVie, and Mitesh Shah, VP of product marketing at Alation, discuss how AbbVie evaluated and implemented a data catalog to overcome the barriers to advanced analytics and AI.

    In this webinar, you will learn:

    - How a data catalog can address the challenges to democratizing data
    - How to evaluate a data catalog for key capabilities
    - Considerations for roles and responsibilities to support data democratization
    - How to remove the barriers to maturing advanced analytics and AI
    - Tips for continuous learning and engagement

    If you are considering a data catalog, this is a can’t miss webinar.
  • Data Literacy: The Key to Data-Driven Decision Making Recorded: Jul 7 2020 63 mins
    Jennifer Belissent, Principal Analyst, Forrester and Aaron Kalb, Chief Data Officer and Co-founder, Alation
    Despite the cross-industry drive to be data-driven and huge investments in self-service tools, enterprises still struggle to connect data to decision-making. According to research from Forrester, “91% of data and analytics decision-makers report that improving the use of data insights in decision making is challenging for their organizations” — even as 85% rank it as a priority.

    Why is there such a gap? Many data consumers lack the confidence and understanding needed to use data effectively — emphasizing the need to raise the bar on data literacy.

    On April 29th at 10am PT, join guest, Jennifer Belissent, Forrester’s expert on data literacy, and Aaron Kalb, Alation’s chief data officer and co-founder, for a deep dive into data literacy for the enterprise.

    In this webinar, you will learn:
    ● Why data literacy is critical for data-driven decision making
    ● How to assess the level of data literacy in your organization
    ● What tools and programs can help you raise the bar on data literacy
    ● How to continually engage the organization in data learning.

    If you are invested in an insights-strategy, are a business intelligence leader, analytics professional, or data practitioner that wants to understand how a strong data literacy initiative can improve cross-team collaboration and strengthen data insights, this is a can’t miss webinar. Register today to save your spot.
  • How Nielsen is Becoming Predictive with the Help of an Enterprise Data Catalog Recorded: Apr 14 2020 63 mins
    Andy Carrington, VP Data Governance at Nielsen and Aaron Kalb, Co-founder and Chief Data Officer at Alation
    Nielsen is an information, data, and measurement firm that operates in more than 100 countries that provides data and insights to nearly every retailer and consumer packaged goods company in the world. Now, Nielsen is undergoing a reinvention, leaning more into data, and expanding its offering to include predictive analytics. But change isn’t easy. Nielsen must gain a better understanding of radically inconsistent data and unpack, deeply siloed tribal knowledge.

    To help with the reinvention, Nielsen is leveraging the Alation Data Catalog. Alation helps Nielsen’s data scientists and statisticians create new models more efficiently, access data more easily, and better understand data, its source, and what data is right for the analysis at hand.

    Join Andy Carrington, product leader for Nielsen's global Data Science platform, and Alation’s Chief Data Officer Aaron Kalb to learn how the Alation Data Catalog is helping Nielsen reinvent itself, including a new offering that puts the data and models into the hands of customers.

    Join the webinar to learn how the Alation Data Catalog:
    - Makes modeling more efficient for data scientists and statisticians
    - Ensures that data is understood and leveraged correctly for more accurate results
    - Making it possible to deliver a new offering to sophisticated customers
  • The Unstoppable Rise of the Data Catalog Recorded: Apr 9 2020 62 mins
    Matt Aslett, VP AI & Analytics & Aaron Kalb, Chief Data Officer
    In his report, From out of nowhere: the unstoppable rise of the data catalog, Matt Aslett, research director at 451 Research, writes about the rapid rise in adoption of data catalogs.

    Sparked by the challenges created by having data spread across multiple platforms and residing in multiple locations, data catalogs have become critical to a modern analytics stack. Now, data catalogs are a prerequisite for a functional data lake and a key enabler for more exploratory approaches to analytics.

    Subject matter experts—Matt Aslett and Aaron Kalb—discuss key functionalities of machine learning data catalogs, and lessons learnt from data catalog journeys of industry leaders.

    Watch the webinar to learn how data catalogs drive successful business outcomes in a self-service analytics environment.
  • Aon: Using the Alation Data Catalog to Create a Global Culture of Collaboration Recorded: Apr 8 2020 60 mins
    Cristian Varela, Director of Enterprise Architecture at Aon, Mitesh Shah, VP of Product Marketing at Alation
    Aon is a leading global professional services firm with customers spread across 120 countries.

    To fully leverage the expertise of its 50,000 employees and better meet the needs of customers, Aon is creating a data culture built on sharing and collaboration. Learn how Aon is breaking down silos with the Alation Data Catalog at the center of its integration architecture, increasing collaboration, and ensuring high standards for governance and data privacy.


    Join Cristian Varela, director of enterprise architecture at Aon, and Mitesh Shah, VP of product marketing at Alation, to find out how Aon leverages the Alation Data Catalog to:

    - Create a hub for collaboration, documentation, and discovery,

    - Make a complex, heterogeneous environment easy for data consumers to navigate and understand,

    - Create a platform for data governance, metadata management, and privacy.
  • The Speed of Self-Service + Trust in Data: Tableau and The Alation Data Catalog Recorded: Apr 7 2020 43 mins
    Ashley Howard, Sr. Technology Evangelist, Tableau; Aaron Kalb, Co-Founder & CDO, Alation
    Traditionally, self-service analytics and data governance have been at odds. The freedom to enable more people to visualize and analyze data has conflicted with the need to govern data. Either analytics becomes the Wild Wild West where insights are difficult to trust, or data is so tightly controlled that insights are few and far between.

    In this webinar, learn how Tableau and the Alation Data Catalog work together to pair the speed of self-service with agile data governance, surfacing trusted data within the analysis workflow, and making it easy to make confident data-driven decisions.

    Join the webinar to:

    - Learn how Alation and Tableau make it easy to find and understand relevant data
    - Understand how endorsements, warnings, and deprecations can provide guardrails for analysis
    -See agile governance in action with Alation and Tableau
  • Data Science at Pfizer: Improving Machine Learning with a Data Catalog Recorded: Apr 1 2020 60 mins
    Kathy Xu, Data Science Senior Associate at Pfizer
    Pfizer, one of the world’s largest pharmaceutical companies, leverages data science to do everything from improving application development to finding insights into rare diseases. To better serve the needs of the business users, Pfizer leverages an innovative analytics platform with the Alation Data Catalog.

    Join Kathy Xu, data science senior associate at Pfizer, to get a view into data science at Pfizer and learn how she leverages the Alation Data Catalog to more effectively meet the needs of end-users with machine learning.

    In this webinar, Kathy will discuss:

    • Pfizer’s approach to making data science work for business users
    • How Alation helps make data and projects easier to find and understand
    • Why documentation is critical to the data science teams effectiveness
  • Make Confident Data Driven Decisions with Human Curation + Machine Learning Recorded: Mar 26 2020 50 mins
    Aaron Kalb, Co-founder & VP of Design and Strategic Initiatives, Alation
    Despite big investment in big data, less than a third of companies are connecting analytics to action. A major factor is lack of trust.

    Finding relevant data assets isn’t easy, and when you do find data that seems useful, it can be hard to trust without context. Is this data up to date? Where did the numbers come from? Why is there a similar chart that points to a very different conclusion?

    By combining human collaboration with machine learning recommendations, a machine learning data catalog can create the foundation for confident data driven decision making by adding context and transparency.

    Join the webinar to learn:

    - How a data catalog makes it easier to find, understand, and trust data
    - Why learning from human behavior is critical to smart machine learning recommendations
    - How to create the foundation for agile stewardship
  • Using a Machine Learning Data Catalog to Reboot Data Governance Recorded: Mar 19 2020 65 mins
    Sharon Graves, Enterprise Data, BI Tools Evangelist, GoDaddy; David Loshin, Principal Consultant, Knowledge Integrity, Inc.
    Traditional data governance fails to address how data is consumed and how information gets used. As a result, organizations are failing to effectively share and leverage data assets. To meet the needs of the business and the growing number of data consumers, organizations, like GoDaddy, are rebooting data governance.

    Join industry expert David Loshin and Sharon Graves, business intelligence (BI) tools evangelist at GoDaddy, as they discuss the need to think about data governance with end users in mind and how a machine learning data catalog can help.

    And, learn how Sharon and her team are leveraging the Alation Data Catalog to guide analysis while fostering a self-service environment where everyone is encouraged to leverage data to make decisions.
  • Smart Collaboration - Making Metadata Matter (Even for Business Users!) Recorded: Mar 5 2020 54 mins
    Aaron Kalb, Co-founder & CDO, Alation
    Find out why active metadata is critical to making data easy to find, understand, and trust.

    Smart collaboration is not optional in today's organizations. Data is only valuable when it can easily be found, shared and communicated among others.

    The degree to which you can apply tools and policies that enhance knowledge sharing and collaboration will ultimately determine how successful your organization can be.

    Watch this webinar and learn:
    - How modern data catalogs make data and analytics collaborative
    - How active metadata can empower data consumers to find, understand and trust data

    Watch this webinar to learn how your organization can leverage a data catalog to succeed in business intelligence.
  • Ready for a Machine Learning Data Catalog? Recorded: Feb 27 2020 71 mins
    Michele Goetz, Principal Analyst, Forrester Research and Stephanie McReynolds, VP of Marketing, Alation
    Learn how to how to select a Machine Learning Data Catalog that is right for your organizations' needs

    Data Catalogs are a new category of software solutions that are bringing value to self-service analytics by instilling trust in analytics.

    Whether you are an analytics leader, enterprise architect or data governance professional, data catalogs can increase the productivity of your teams. But as with most new technologies, selecting a data catalog can be challenging.

    Earlier this year, Forrester released the Forrester Wave™: Machine Learning Data Catalogs, Q2 2018 (MLDCs). This report describes the data cataloging market landscape, lists the key features and ranks vendor offerings relative to one another.

    The report’s author and our guest speaker Michele Goetz, principal analyst at Forrester, and Stephanie McReynolds, VP of marketing at Alation, discuss the trends that have led to the rise of Machine Learning Data Catalogs and how to select the data catalog that meets your needs.

    They cover:

    • How MLDCs demonstrate ROI in many cases within four weeks

    • Where data catalogs drive value - self-service analytics, data science, and data governance use cases

    • Why the combining machine learning AND collaboration features are critical to data cataloging success
  • Drive Transformation Through Data-Driven Decision-Making Recorded: Feb 20 2020 61 mins
    Doug Henschen, VP & Principal Analyst, Constellation Research and Stephanie McReynolds, SVP of Marketing, Alation
    Enterprise Data Catalogs Deliver on the Promise of Self-Service Analytics

    If you want to promote data-driven decision-making, you must provide access to trusted data. Yet so many organizations struggle to get their arms around their information assets. Self-service analytics initiatives, next-generation data warehouses, and data lake initiatives can only succeed if users can quickly find, understand and trust what they need. Data catalogs can be a catalyst for data democratization, but it’s important to look for enterprise-grade options that can span all sources and both on-premises and cloud deployments. Also important are agile governance capabilities that won’t get in the way of self-service?

    Join this webinar with Doug Henschen, VP & Principal Analyst at Constellation Research, and Stephanie McReynolds, Senior Vice President of Marketing at Alation and learn:

    • Why data is at the heart of true digital transformations

    • How data catalogs are key to successful business outcomes with analytics

    • What sets catalogs built for business users and self-service apart

    • How catalogs can govern without getting in the way of discovery

    • How machine learning is creating breakthroughs in understanding data usage.

    Watch this webinar to take a deep dive into how data catalogs are key to successful business outcomes with analytics and self-service.
  • Successful BI with a Data Catalog Recorded: Feb 13 2020 60 mins
    Bill Hostmann, Research Fellow, Dresner Advisory Services and Aaron Kalb, Co-founder & CDO, Alation
    Data catalogs have emerged as a key enabler for BI, addressing half of the difficulty posed to successful BI: finding, accessing and using analytics content.

    See analytics industry veteran Bill Hostmann as he shares learnings from Dresner Advisory Services’ third annual Data Catalog Market Study, including:

    • Recommendations for investing in BI
    • The correlation between governance and successful BI
    • The top considerations for investing in a data catalog
    • An overview of data catalog features and capabilities of top priority to end-users

    And, Alation’s CDO Aaron Kalb will discuss how Alation, the top-ranked in the study for the third year in a row, supports BI users and stewards.

    Watch this webinar to learn how your organization can leverage a data catalog to succeed in business intelligence.
  • Case Study: How to Turn Data into an Asset With Impeccable Curation Recorded: Feb 6 2020 58 mins
    Pat Dever, Chief Data Strategist, Avista and Stephanie McReynolds, SVP of Marketing, Alation
    Going beyond what is expected of data to deliver greater value.

    Avista provides electric and natural gas service to customers across 30,000 square miles in eastern Washington, northern Idaho, parts of southern and eastern parts of Oregon, and Juneau, Alaska. Customer data allows Avista to deliver electricity and gas — the core business. But now, Avista is seeking to go beyond and deliver greater value by treating data like an asset.

    To uncover the greater value in its data, Avista has set the goal of curating 100% of its data, including customer, financial, geospatial, and energy training and risk management data. To do so, Avista is leveraging the Alation Data Catalog to provide a single-source of reference for all of its data and knowledge on that data.

    See Pat Dever, Chief Data Strategist at Avista, discuss how Avista is changing its culture to treat data as an asset in a highly regulated industry. And, learn more about how the Alation Data Catalog supports agile stewardship from Alation’s Stephanie McReynolds.

    Watch the webinar to learn how to build a data culture to drive greater value from data.
  • How to Build A Data Catalog That Improves Productivity & Fosters Collaboration Recorded: Jan 30 2020 61 mins
    Richard Thomas, Principal Solutions Architect, Caserta and Aaron Kalb Co-founder, VP of Design&Strategic Initiatives, Alation
    Maximize your existing investments in data

    Data catalogs are becoming essential to data-driven organizations. The combination of human curation and machine learning is crucial to making data both discoverable and understandable by a wide range of data users while improving productivity, and fostering collaboration.

    Tune into the webinar to learn:

    • How a data catalog can support your organizations self-service goals
    • Methods and tools to democratize your data
    • The importance of automation in the use and re-use of data
    • How a data catalog can drive greater value from existing investments in data and analytics

    Watch the webinar to learn how a data catalog can maximize your existing investments in data and analytics and drive real world results.
Alation, Inc.
Alation, the data catalog company, is building a data-fluent world by changing the way people find, understand, trust, use, and reuse data. The first to bring a data catalog to market, Alation combines machine learning and human collaboration to bring confidence to data-driven decisions.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How Nielsen is Becoming Predictive with the Help of an Enterprise Data Catalog
  • Live at: Apr 14 2020 4:00 pm
  • Presented by: Andy Carrington, VP Data Governance at Nielsen and Aaron Kalb, Co-founder and Chief Data Officer at Alation
  • From:
Your email has been sent.
or close