How Salesforce Forges a Data Culture and Maintains Trust Using Alation

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Presented by

Pavan Tumu, Director of Product Management, Salesforce | Aaron Kalb, Chief Data & Analytics Officer, Alation

About this talk

Salesforce has many avid Alation users, each leveraging the data catalog to power their analytics needs. But Salesforce isn’t done. Salesforce intends to empower even more people to make data-driven decisions with Alation, including business users, to create a cohesive data culture. With trust as their #1 value, Salesforce is working diligently to make sure that the data catalog instills trust in data use at all times by leveraging out-of-box security controls. Watch this webinar as Pavan Tumu, director of product management at Salesforce, and Aaron Kalb, chief data & analytics officer at Alation, discuss: - How Salesforce’s journey with Alation, including how Alation is helping to drive data culture. - How different types of users leverage Alation, including analysts and data engineers, and what they’re doing with the data catalog today. - How Alation helps spur broad-based adoption while maintaining trust and security. - How Salesforce is partnering with Alation to meet internal objectives around data management maturity and data culture. Watch this webinar to learn how Salesforce, the SaaS pioneer and leading CRM, is leveraging Alation’s data catalog to create a cohesive data culture.
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Alation is the leader in enterprise data intelligence solutions, including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Alation’s initial offering dominates the data catalog market. Thanks to its powerful Behavioral Analysis Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. More than 500 enterprises drive data culture, improve decision-making, and realize business outcomes with Alation, including AbbVie, American Family Insurance, Autozone, Cisco, Draft Kings, Exelon, Fifth Third Bank, Finnair, Munich Re, NASDAQ, Parexel, Pfizer, Salesforce, Virgin Australia, and Vistaprint.