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Service Providers: Find the Hidden Profit in Your Network

CSPs can surpass revenue and cost targets with analytics that combine network data and business data to deliver insights that can be put to immediate use!

Network traffic data has the potential to drive better business outcomes for communication service providers (CSPs). However, for many providers, measuring how IP traffic is delivered across large networks remains a slow, entirely manual process, and it’s difficult to put the data to work.

Learn how to leverage [and profit] from your network traffic data. Kentik’s Product Marketing Director, Jim Meehan demonstrates how CSPs can surpass revenue and cost targets with real-time analytics that combine network data and business data to deliver insights that can be put to immediate use.

The session covers key network data opportunities for CSPs:

- Understand each customer’s end-to-end contribution to network load

- Create differentiated pricing based on where traffic primarily flows (domestic or international)

-Uncover new sales and up sell opportunities within network data

- Track third party OTT services and respond to competitive threats

- Use per-subscriber utilization details to drive better customer service outcomes
Recorded Jun 27 2019 30 mins
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Presented by
Jim Meeham, Product Director at Kentik
Presentation preview: Service Providers: Find the Hidden Profit in Your Network

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  • Monitoring and Mitigating DDoS Attacks with Precision and Speed Recorded: Jun 17 2020 41 mins
    Jim Frey, Kentik | Vivek Ganti, Cloudflare
    DDoS attacks are evolving. Detecting and mitigating attacks quickly and accurately is a key strategy to ensure business continuity.

    Watch this webinar replay (originally broadcast June 2020) with Kentik’s Jim Frey and Cloudflare’s Vivek Ganti to learn:

    * What a DDoS attack is and what it can cost you
    * Global DDoS attack trends and what they mean to you
    * How Cloudflare Magic Transit and Kentik's network monitoring and analytics platform work together to monitor and automatically mitigate DDoS attacks of all sizes and kinds
  • The Network Edge Moves Closer to the User—Is Your Infrastructure Ready? Recorded: Jun 4 2020 60 mins
    Avi Freedman, Moderator, Co-founder and CEO, Kentik
    Kentik’s third virtual panel brings together networking leaders from Cisco and StackPath to discuss how remote work, IoT, and smart manufacturing are just a few of the trends redefining the network edge. For networking teams, managing edge complexity requires rethinking infrastructure strategies.

    Watch this panel discussion to learn how today’s “network edge” means that digital businesses and service providers are bringing everything closer to their end-users for a more unified workforce or faster digital experiences. In other cases, sensors are being added to everything from connected cars to industrial machines for optimal performance. And during COVID-19, the network edge has expanded in the home, which has now become the center of work, commerce and culture.

    Cisco’s Matt Price, StackPath’s Wen Temitim, and Kentik’s Avi Freedman discuss how organizations are updating their network infrastructures to get ahead of the game.

    Topics include:

    * What is the network edge today?
    * How is COVID-19 changing edge network and application demand?
    * What is different about edge network architectures?
    * What is the impact on edge computing?
    * What changes are needed for monitoring and operations?
    * What impact is 5G on having on edge networks?
    * Where will the edge go in 2020? 2023?
    * How will COVID-19 accelerate, slow, or change edge expansion?

    Panelists include:

    * Matt Price, Senior Director of IoT Engineering and Operations, Cisco
    * Wen Temitim, CTO, StackPath
    * Avi Freedman, Moderator, Co-founder and CEO, Kentik
  • Kentik Tech Talk 2: How to Detect & Mitigate DDoS Attacks Before Your Remote Wor Recorded: May 18 2020 9 mins
    Justin Ryburn, Director of Solutions Engineering, Kentik
    COVID-19 is forcing fundamental changes to how businesses operate. With remote work and increased traffic volume now front and center, network availability and performance are more mission-critical than ever. Kentik Tech Talks are short, 10-15 minute sessions that aim to help network professionals overcome the challenges associated with the shift to remote work.

    In the second installment of the series, Kentik’s network expert and Director of Solutions Engineering, Justin Ryburn, discusses recent observations of a rise in denial-of-service (DDoS) attacks in today's work-from-home era and demonstrates Kentik's DDoS identification and mitigation features.
  • Kentik Tech Talk 1: Resolving Congestion at the Network Edge Recorded: May 4 2020 15 mins
    Justin Ryburn, Kentik
    In this tech talk video, Kentik's Justin Ryburn explains Kentik's features for identifying and alleviating traffic congestion at the network edge. Examples including understanding CDN traffic are described. In the last part of the video, Justin demonstrates in the Kentik product how to drill down into details of incidents like DDoS attacks. Notification and alerting integrations are also described.

    Learn more about Kentik. Start a free trial of our network monitoring and analytics solution here:

    https://www.kentik.com/go/get-started/
  • How Leading Companies Support Remote Work and Digital Experience, Part 2 Recorded: Apr 14 2020 64 mins
    Avi Freedman, Moderator, Co-founder and CEO, Kentik
    How are Akamai, Uber and Verizon Media scaling their networks and services, especially now during COVID-19? Hear from network leaders at these companies during this panel discussion.

    Kentik co-founder and CEO, Avi Freedman, moderates a panel on the following topics:

    * Best practices for scaling networks amid COVID-19
    * The most effective architectural investments made
    * Traffic trends and their impact on network capacity
    * Strategies for business continuity and disaster recovery (BCDR)

    Panelists include:

    * Christian Kaufmann, VP Network Technology, Akamai
    * Jason M. Black (JB), Head of Global Network Infrastructure, Uber
    * Igor Gashinsky, Chief Network Architect, VP, Verizon Media
  • How Leading Companies Support Remote Work and Digital Experience Recorded: Mar 25 2020 60 mins
    Avi Freedman, Moderator, Co-founder and CEO, Kentik
    How are Dropbox, Equinix, Netflix, and Zoom scaling their networks and services, especially during COVID-19? Hear from network leaders at these companies during this panel discussion, originally broadcast March 25, 2020.

    Avi Freedman moderates a panel on the following topics:
    * How these companies have scaled their networks
    * Best practices for scaling networks for service delivery
    * Secrets to success for partnering with application teams
    * Best practices for supporting corporate IT
    * Opinions on how the industry should be thinking to handle changes in capacity so we can scale to a remote-primary world

    Panelists include:

    * Alex Guerrero, Sr. Manager of SaaS Operations, Zoom
    * Bill Long, SVP of Core Product Management, Equinix
    * Dave Temkin, VP of Network and Systems Infrastructure, Netflix
    * Dzmitry Markovich, Sr. Director of Engineering, Dropbox
    * Avi Freedman, Moderator, Co-founder and CEO, Kentik
  • Powerful Network Analytics - For All Recorded: Mar 10 2020 44 mins
    Steve Meuse, Kentik Solutions Engineer
    As the pace of network innovation, evolution, and complexity increases beyond human scale, how can service provider and enterprise network professionals cope with network management?

    Join us for an overview of today's networking challenges and how Kentik's revolutionary network analytics platform lets you see, analyze and manage every network, all the time, in real time.

    Kentik is the traffic analytics platform for network teams who plan, build and run the connected world. Service providers and enterprises, including Cogent, GTT, IBM, Limelight Networks, Twitch and Zoom, use Kentik to fulfill visibility, automation and AIOps needs on the network. Use cases include network troubleshooting, problem detection, capacity planning, peering and interconnection, traffic engineering, DDoS detection and mitigation, network cost analytics, CDN analytics and OTT service tracking.

    Kentik focuses on monitoring traffic and infrastructure. The platform uses large-scale data collection, correlation and machine learning to surface potential problems in real time so teams can swiftly and accurately respond to incidents, proactively recognize and prevent issues from impacting service and business, and focus on optimization rather than firefighting.
  • How AIOps has Become a "Must Have" for Service Providers in the Age of OTT & 5G Recorded: Nov 27 2019 62 mins
    Jim Meehan, Head of Product Markting, Kentik
    From physical to virtual to cloud (and now multicloud) infrastructures, networks are getting more diverse and challenging to manage. Humans and manual processes can no longer keep pace with network innovation, evolution, complexity and change.

    Enter AIOps. To keep up with the ever-growing amounts of data from different sources, service providers are relying more and more on AIOps to quickly identify, prevent and resolve potential outages and other network issues.

    Attend this webinar and learn how automation, AI and ML are all playing significant roles in these four key areas:

    • 5G
    • Edge Networking
    • Subscriber Analytics
    • Diversity in OTT

    Join this webinar and find out why Gartner says the long-term impact of AIOps on IT operations will be transformative.
  • Modern Day Network Data for Data-driven Peering Decisions (Presented in French) Recorded: Oct 1 2019 19 mins
    Greg Villain
    Greg Villain, Director of Technical Product Management for network monitoring and analytics vendor Kentik, presents "Modern Day Network Data for Data-driven Peering Decisions". This French-language presentation was given at the September 2019 FRNoG (French Network Operators Group) meeting.

    Watch this 18-minute presentation and learn:

    - Why Peering?
    - Common Myths of Peering Methodologies
    - Calculating Costs
    - Why CDNs are the Norm
    - What to Improve on When Peering
  • The New NetFlow: A 20-Year-Old Secret for Better Network Management Recorded: Sep 23 2019 59 mins
    Jim Meehan, Head of Product Markting, Kentik
    It’s been more than 20 years since Cisco first introduced NetFlow as a scalable way to track network activity without collecting raw packets.

    To this day, network operators who use NetFlow and other types of flow data for network management still report the benefits, which include a lightweight monitoring footprint, faster troubleshooting, more effective planning, and automated security.

    However, when any technology survives for two decades, it raises the question: Is NetFlow outdated? Are there other data sources and technologies that are newer, faster, and more detailed for achieving network visibility?

    In this web seminar replay (originally broadcast September 17, 2019) Jim Meehan, head of Product Marketing at Kentik, discusses:

    • What’s new with NetFlow?
    • Why is NetFlow more useful than ever before?
    • What are the new native fields in NetFlow that extend visibility to/from firewalls, load balancers, and MPLS?
    • And how can you achieve enrichment by adding data that’s not within flow records?

    Additionally, Meehan advises on why NetFlow is better than ever and remains an invaluable source of truth for network operators seeking immediate answers to network questions.
  • Don’t Become Cloud Roadkill: 5 Tips for Effective Network Management Recorded: Jul 10 2019 48 mins
    Shamus McGillicuddy, Analyst at Enterprise Management Associates (EMA) and Jim Frey, VP of Alliances for Kentik
    As networks adapt to embrace public cloud as essential infrastructure, networking pros risk getting run over if they don’t prepare! Join Shamus McGillicuddy, research director for network management at Enterprise Management Associates (EMA), and Jim Frey, VP of Alliances at network analytics provider Kentik, as they dive into EMA’s recent cloud networking research and discuss several strategies that can improve the chances of a successful cloud networking initiative.
  • Service Providers: Find the Hidden Profit in Your Network Recorded: Jun 27 2019 30 mins
    Jim Meeham, Product Director at Kentik
    CSPs can surpass revenue and cost targets with analytics that combine network data and business data to deliver insights that can be put to immediate use!

    Network traffic data has the potential to drive better business outcomes for communication service providers (CSPs). However, for many providers, measuring how IP traffic is delivered across large networks remains a slow, entirely manual process, and it’s difficult to put the data to work.

    Learn how to leverage [and profit] from your network traffic data. Kentik’s Product Marketing Director, Jim Meehan demonstrates how CSPs can surpass revenue and cost targets with real-time analytics that combine network data and business data to deliver insights that can be put to immediate use.

    The session covers key network data opportunities for CSPs:

    - Understand each customer’s end-to-end contribution to network load

    - Create differentiated pricing based on where traffic primarily flows (domestic or international)

    -Uncover new sales and up sell opportunities within network data

    - Track third party OTT services and respond to competitive threats

    - Use per-subscriber utilization details to drive better customer service outcomes
  • The State of Infrastructure, Architecture & Ops to Support Cloud-Native Apps Recorded: Jun 18 2019 57 mins
    Avi Freedman, Jonah Kowall
    When it comes to modern infrastructure adoption, which organizations are ahead of the curve? How do they successfully support their infrastructure to build and operationalize cloud-native applications? What do their architectures and operations look like? And how do they maintain total visibility by using a large, complex open source stack?

    Watch two long-time networking industry pros to understand “The State of Infrastructure, Architecture & Operations to Support Cloud-Native Applications.” Co-founder and CEO of Kentik Avi Freedman, founder of Philly’s first ISP and former Chief Network Scientist at Akamai, will present alongside Kentik CTO Jonah Kowall, former Gartner Research VP and AppDynamics VP.

    With Kentik VP of Alliances Jim Frey as moderator, together Freedman and Kowall will discuss their top takeaways from conversations with some of today’s largest and most successful enterprises and service providers, including trends and challenges they’re seeing around:

    What it means to have state-of-the-art infrastructure built on open source and APIs
    Operating mission-critical cloud-native applications
    Distributed infrastructure needed to support cloud-native applications
    The current and future gaps of cloud infrastructure options
    The state of CI/CD for network infrastructure
    Consistent and rich network-layer instrumentation across cloud infrastructures
    Going cross-layer and full-stack monitoring
    Turning infrastructure data into relevant business insights
    … and much more
  • Five Cloud Deployment Mistakes that Will Cost You Recorded: Feb 13 2019 34 mins
    Jim Meehan, Director of Product Marketing
    With physical network infrastructure moving to the cloud, it’s easy to think that networks are instantly faster, more reliable, limitless, and cheap. However, the reality is that cloud technology can be complex, especially when it comes to networking. Combined with the rapid pace of deployment and lack of visibility into how cloud resources are being utilized, it’s easy to make costly mistakes.

    Please Join Jim Meehan, Kentik Product Marketing Director, to discuss five network-related cloud deployment mistakes that you might not be aware of, but can negate the cloud benefits that you’re hoping to achieve.
    Mistake #1 - Duplicate services and unknown dependencies
    Mistake #2 - Traffic or request hair-pinning
    Mistake #3 - Unnecessary inter-region traffic
    Mistake #4 - Missing compression
    Mistake #5 - Internet traffic delivery

    In this webinar, we will also advise how to avoid these top cloud deployment mistakes with pervasive visibility.
  • No B.S. Guide to Networking in 2019: How to Avoid the Hype Recorded: Dec 20 2018 57 mins
    Avi Freedman, CEO and Co-Founder
    How can you tell the difference between networking hype versus reality? What has been promised this year? Where has the needle actually moved? And what seems likely for networking in 2019? Join 30-year networking industry whiz Avi Freedman, co-founder and CEO of Kentik, for a no B.S. guide to what's really ahead for networks next year. Topics will include all the new "hotness" -- from automation, CI/CD, and SD-everywhere, to BGP Validation, Edge Computing, Cloud Native, Streaming Telemetry, and killing SNMP.
  • How Network Visibility Enhances Security of Multi-Tenant Environments Recorded: Jun 5 2018 60 mins
    Adrian Montebello of phoenixNAP and Jim Meehan of Kentik
    Modern enterprise networks are becoming more dynamic and complex, which poses significant challenges for today’s IT leaders. As more workloads move to the cloud and access networks become more open, ensuring security and stability becomes a more demanding task. The attack surface expands, creating more gaps for hackers to exploit potential vulnerabilities.

    In this webinar, Adrian Montebello, network operation manager of phoenixNAP (data center and IT service provider), and Jim Meehan, head of product marketing at Kentik (network traffic intelligence company), will discuss why maintaining network health is more important than ever for today’s organizations, with digital operations now the backbone of successful business operations.

    The pair will also provide real-world examples how to maintain network visibility to mitigate risk and improve overall data security.
  • Advanced Analytics: Modernizing Enterprise Networks Recorded: Mar 21 2018 36 mins
    Jim Meehan, Head of Product Marketing, Kentik
    Enterprise networks are changing fast. Traffic volumes are growing relentlessly, applications are increasingly dynamic and distributed, and some of them have moved outside of IT’s direct control. On top of these challenges, every category of business process is moving to digital — the network is now both your supply chain and your delivery vehicle. IT and network teams are feeling more squeezed than ever as their traditional tools fall further behind these modern requirements.

    Is your enterprise network facing one or more of these challenges?

    Join Kentik’s Jim Meehan to learn how network traffic intelligence provides:

    --Pervasive visibility within the data center, across the WAN, and into public cloud
    --Proactive alerting and anomaly detection for both NetOps and SecOps
    --Single-pane-of-glass visibility across all applications regardless of where they run
    --And much more for modernizing your enterprise network
  • Detecting Hidden Spambots...and Other Network Security Tales from Flow Data Recorded: Dec 13 2017 53 mins
    Jim Meehan of Kentik
    A site reliability team investigates why they were blacklisted from a Google API. Misconfig? DDoS? Turns out it was an accident caused by the team's engineering interns, who wrote a bad script. Another team quickly located and eradicated spambots lurking in their infrastructure cloud -- after months of the bots evading basic detection methods. How did these teams make these discoveries? Flow data.

    Flow data is now often paired with many other data sets, including BGP, geolocation, and business metadata, for network and security intelligence. The availability of open source and commercial big data technology and scale-out computing clusters makes it possible to realize the value that flow data has always promised, but never delivered in the past -- with use cases across sophisticated, accurate, and useful anomaly detection and alerting, as well as ad-hoc, exploratory analyses. In this webinar, Kentik's Jim Meehan, head of product marketing, will discuss real-world examples of network performance, anomaly detection, and forensic mysteries that were quickly solved via flow data. He will also cover current best practices for leveraging flow data.
  • Re-Engineering Enterprise IT: A Blueprint for the Modern Infrastructure Recorded: Dec 5 2017 63 mins
    Russ White, Tarak Modi, Bala Kalavala and Jim Frey
    A whole new era of cloud-native applications is here. From blockchain and IoT, to AI and machine learning, AR/VR, containers and microservices, the possibilities for modernizing your IT infrastructure are endless.

    With these advanced technologies and the widespread adoption of open source comes greater security risks, the explosion of firewall, and implications on IT teams to adopt, integrate, transition, and digitize at lightning speed.

    Join this expert panel with Russ White, Network Architect at LinkedIn, Tarak Modi, President & CTO of TekNirvana, Bala Kalavala, Founder & CIO of Adiya, Inc. and Jim Frey, VP of Channels at Kentik, as they discuss and explore in-depth the most important technology trends and how to apply them in 2018.

    Topics include:
    - Decentralized applications - a closer look at containers and microservices, blockchain, AI, VR and IoT
    - Network disaggregation and the changing engineering landscape
    - DevOps, agile and software-defined networking
    - A technical deep dive into cloud, open source and security in 2018 and beyond
    - Challenges in adapting to modernization of enterprise IT - People and Process
  • How the Internet is Changing the Enterprise Network Recorded: Nov 15 2017 62 mins
    Forrester's Andre Kindness & Kentik's Avi Freedman
    Cloud, SaaS, APIs, WAN, CDNs, customers, and users ㄧ enterprises increasingly rely on the internet to supply and deliver their business ㄧ and the internet is subsequently adding new complexities to enterprise networks. While managing each internet dependency can be difficult, the greater challenge is making sense of the breadth and depth of data these dependencies collectively produce. Fortunately, network traffic data can provide complete visibility into how your business is performing ㄧ across the internet, and overall.

    Many of today’s fastest-growing enterprises are already using network data to achieve digital transformation, boost customer retention, and enhance network performance to gain an edge over their competition. In this webinar, guest speaker and Forrester analyst Andre Kindness and Kentik Co-founder and CEO Avi Freedman will reveal:

    - Top myths enterprises believe about the internet
    - The impact of internet-connected things on the business
    - How to use network analytics and monitoring for business visibility
    - Real-world examples of organizations who leverage their network data to drive business results
Modern analytics for all networks
Kentik delivers the insight and analytics you need to run all of your networks. Old and new. The ones you own and the ones you don't.

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  • Live at: Jun 27 2019 6:00 pm
  • Presented by: Jim Meeham, Product Director at Kentik
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