Digital Youth Project Insights.

Presented by

Julia Shalet, Product Doctor

About this talk

This webinar, presented by Julia Shalet, Product Doctor will be of interest to people that want a closer understanding of the youth market. Using case studies from virtual world to mobile to community projects with a social media twist, this presentation will cover: •Key insights from the youth market on digital products across a broad range of areas •Adult mis-perceptions of young people •How engaging end users early and often will bring you commercial benefit •How to create learning experiences for young people that you involve Julia has 17 years experience launching and maximising digital products and community offerings through her 12 years at T-Mobile, as the founder of the Digital Youth Project, through her 3 years as Product Director at Weeworld and as Project Director at Space Makers. She has a strong track record of success launching products and bringing failing products back to health for start ups, corporate and the third sector. Julia Shalet’s career highlights include establishing T-Mobile as number 1 in the market for MMS; designing and delivering virtual revenue streams for Weeworld resulting in a 20m growth in registered users with $1m monthly revenue and being interviewed on BBC Inside Out for the successes at Brixton Village.

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The new KTN will focus on Knowledge Transfer as a stimulus to economic growth. It will seek to deliver improved UK industrial performance by facilitating the development and take up of information and communications technologies and their adoption as key enablers in other industries.